What business should a mega-brand like McDonald’s enter into next?
Launch McDonalds Cafes!
This brand extension will explore and exhaust a whole new potential market where McDonalds’ brand salience and leverage can be fully exploited. McDonalds is the leader in satisfying customer’s needs
via a rigorous system of Quality, Service, Cleanliness and expense and by holding an original position that interests regardless of how alike.
The McD’ Coffee houses would be ideal in tapping into the coffee cultures which might be growing during the entire globe. These coffee cultures dominated by Starbucks and cafes attract people that pay excessive prices for coffee to gain access to the coffee experience. This experience has great commercial opportunities because they consumers have an overabundance of in-store time to be exposed to (McDonalds) communications and promotions.
Significantly, nowadays people look to cafes as time-killers enroute to the cinema, take-away, or finding comfort work. They’re searching for a short-term experience that’s fast with excellent service at the reasonable cost.
McD Coffee Shops will be separate entities in the fast-food restaurants but placed near them as well as directly near Starbucks locations. Semiotics and also the technique infamous ‘M’ logo allows for immediate recognition, credibility and belief within the startup company. However for further differentiation from your fast-food image, the famous ‘red’ theme can be replaced by the ‘grey/black’ colours which might be sometimes employed in certain countries. Also introducing more comfortable seating with kid’s areas taps into the parents-accompanying-kids market that rarely experience fast food restaurants; so kids are not entirely excluded using this adult experience.
McDonalds is acknowledged for being open until late as well as their Coffee houses would thus meet the huge consumer demand from club/bar goers and tourists that might adopt a brand name that allows them to enjoy their coffee experience every time they desire.
McDonalds’ vast global reach and prime locations allow for instant worldwide saturation, and their lower prices in comparison to Starbucks etc would permeate countries where coffee shops are considered a premium/luxury. Starbucks offer expertise and better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds coffee houses as they possibly can connect to the same knowledge about lower prices, better and faster service.
This venture will prove to add a commercially responsive market and further worldwide engagement with brand McDonalds that ultimately fortifies the idea and loyalty for the brand.
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