What business should a mega-brand like McDonald’s enter next?
Launch McDonalds Coffee Shops!
This brand extension will explore and exhaust a whole new potential market where McDonalds’ brand salience and leverage might be fully exploited. McDonalds is the leader in satisfying customer’s needs
by way of a rigorous system of Quality, Service, Cleanliness and price through holding a unique position that appeals to regardless of how alike.
The McD’ Fast food restaurants would be ideal in utilizing the coffee cultures that are expanding as well during the entire globe. These coffee cultures covered with Starbucks and also cafes attract individuals who pay excessive prices for coffee gain access to the coffee experience. This experience has great commercial opportunities because these consumers have an overabundance in-store time for it to be exposed to (McDonalds) communications and promotions.
Significantly, nowadays people look to cafes as time-killers enroute for the cinema, take-away, or finding comfort work. They may be trying to find a short-term experience that is fast with excellent service at a fair price.
McD Fast food restaurants could be separate entities in the fast-food restaurants but placed near them as well as directly near Starbucks locations. Semiotics as well as the use of the infamous ‘M’ logo allows for fast recognition, credibility and belief inside the medical. But also for further differentiation through the fast-food image, the famous ‘red’ theme could be substituted with the ‘grey/black’ colours which are sometimes used in certain countries. Also introducing more comfortable seating with kid’s areas taps in the parents-accompanying-kids market that rarely experience cafes; so children are not entirely excluded because of this adult experience.
McDonalds is renowned for being open until late as well as their Coffee houses would thus fulfill the huge consumer demand from club/bar goers and tourists that could take up a brand name that enables the crooks to enjoy their coffee experience every time they desire.
McDonalds’ vast global reach and prime locations permit instant worldwide saturation, in addition to their affordable prices in comparison to Starbucks etc would permeate countries where fast food restaurants are believed a premium/luxury. Starbucks may offer expertise and much better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds cafes because they can access the same knowledge of lower prices, better and faster service.
This venture will add a commercially responsive market and additional worldwide engagement with brand McDonalds that ultimately fortifies the belief and loyalty for the brand.
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