Internet shopping allows customers the privilege associated with preference and flexibility. Besides, you won’t need to handle sales personnel pestering one to buy goods. An additional benefit of shopping through an shopping website is these websites often source products directly from the seller, thus cutting the middleman out, thus permitting better bargains.
Festive shopping is an excellent chance for web portals to establish their presence. In reality you’ll find websites that surface only on occasions like Valentine’s Day, Rakshabandhan and Diwali when people prefer to buy gifts online as an alternative to the need to spend time navigating the busy traffic. Corporate India too has brought a liking for such shopping websites as gifts are neatly wrapped and sent to customers directly than the need to concern yourself with buying these offline. NRI’s too are major patrons of those shopping on the web websites since these allowed them to send gifts across for their relative in India.
However, a major hurdle that forestalls shopping websites from making inroads is the Indian psyche to distrust any situation that cannot be felt and seen. Indians being value conscious are extremely cautious with shopping online. Most websites have tried to ‘Indianize’ the shopping experience, by proving live online support, meticulous product descriptions, high-end photographic catalogues with 360 degree zoom features and convenient refund policies.
While web portals have fallen up with wonderful features to attract web shoppers, they have also produce increased to safeguard online transactions. Stories of folks being fleeced on the web with duplicate goods aren’t uncommon. There lacks a forum with this shopping community to debate and share their experiences about internet shopping.
A few websites try to bridge the space by creating shopping online communities offering a platform for users to express information that assist them make the best shopping choice.
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