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Why gets the affiliate couponing industry abandoned the convenience store industry? In case you dig deeper into any affiliate coupon program (, you will notice that there are hardly any if any coupons designed for grocery stores. It looks like there’s a disconnect between the coupon affiliates and also the convenience store industry. If you consider how much cash is at stake this doesn’t make sense at all. $1 of all the $24 dollars is spent in the united states in the convenience store. So why contains the coupon affiliates abandoned this channel?

I do think one of the problems could be the amount of convenience stores. There are 154,195 grocery stores from the U.S. at the time of December, 2015 (NACS/Nielsen) along with the site counts expanding each year. Another possible problem could possibly be the fragmentation of the industry. There are many regional players simply a few national players. Another problem is probably the speed from the transaction. Most of us have been in line at the food store and had that lady looking at us pulling a bunch of coupons out of her little pouch bag that only slows the transaction time with the register. That’s not good for the actual store. The normal time that it takes for an individual to penetrate and by helping cover their a purchase order in a convenience store is 3 minutes and 33 seconds (NACS). However, together with the advent of the smartphone it is a lot easier to train on a coupon. Digital couponing is simply changing how you cut costs with the convenience store. The usage trend of all outlet coupons is certainly in an upward trajectory and yes it doesn’t appear to be it is going to slow down before i write again. Convenience stores take into account 34.2% of most shops in the us (NACS). There is absolutely no other U.S. retail channel which is such an important part of virtually any community in the united kingdom and that’s reflected in the overall dollar sales of the profession at $696.1 billion. Those sales represent about 4.1% from the entire estimated $17.7 trillion U.S. gdp.

I believe there’s a marriage of sorts taking place with convenience store coupons along with the smartphone. Roughly up to 5% of sales transactions inside the store will incorporate an electronic digital coupon of some sort by the year 2019 ( It really is predicted there will probably be around 1.05 billion global mobile coupon users on the globe by 2019. With the convenience the GPS location features on smartphones and push technology recovering everyday it is no wonder why store coupon usage in your smartphone is rising. Digital coupon redemption is roughly 10% today. Whilst the old fashioned print or paper coupons have a redemption rate of 1% or fewer. 90% of digital coupon users redeem their coupons in a matter of a few days of receiving them on their own phones. You might feel that the redemption speed will still only increase for the convenience customer and redeem them sooner.

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