From what consumers choose to buy which brand does not buy which brand perspective
1. IKEA has sixty or seventy numerous years of history, complete range, one-stop shopping, branding, and marketing have done well, which can be China’s many emerging home brands, or has been established to get a decade or two, in the factory The emblem companies don’t match regulations. Like 200 meters from the track, one has exhaust 50 meters or 100 meters, how can you chase?
2. Many Chinese home brands just focus on a vertical category, for example bedding, bathroom, sofa furniture sale, bedding, IKEA can provide a full set
3. Do not take on home this kind of home hypermarket and IKEA. All goods bought from IKEA stores are their own, its mission for result in the shopping experience better, people can not help but shop. However, the Chinese home Mall including Red Star Macalline remains playing the function of channel business, home brands towards the store to rent/buy a location, store revenue may be the main channel, not selling home money, not really much capacity to experience Increase up, the sale of merchandise inside the store style won’t be too uniform.
4. Cost, the IKEA bought are all aware the cost of his home, within the brand was considered cheaper. This comes from the founder’s concept of cost control. IKEA product from the designer inside the designer has set the cost, contemplating ways to get the perfect solution within this cost range, originates from the cost to create the development of thinking, and several Chinese home brand remains first made One thing, and factory also discussed the proof of the first expense of the sample, and then prices are from design to cost the alternative from the development thinking. Two kinds of four ways won’t be the same. IKEA also through the flat packaging to control the logistics costs from the ancestral-level players.
5.35 years of age. As we grow older, the quest for home quality could be more compared to the price, time might not be the favourite IKEA.
The following is the emphasis from your outlook during the brand itself: China’s traditional home brands do not look good (though good quality quality), a very important reason is always that these brand managers would be the previous generation of businessmen.
Their traditional thinking would be that the consumer needs it doesn’t matter what industry reflects. Create a product out, throwing profit the channel, pushing difficult to sell. Consequently these products are no longer the first person to meet the needs of young adults, and secondly, we have been in your own home stores, such as the Red Star Macalline and also home, usually do not see too many shiny products, most of the things people didn’t Things to buy impulsively.
In fact, since 2010, China has produced plenty of excellent home brands. Is basically focused on furniture foundries. Their entrepreneurs are young people, possess a study abroad or have expertise, some have their own high aesthetic, but additionally within the design industry experience or resources in the design industry, you possibly can make a great product look, But also view the significance of doing the brand rather than channels. In other words, inside the product value and brand promotion, they’re not bad. But another problem that these young entrepreneurs face is they fight to find the best and stable supply chain.
Like a big manufacturing country, China has strong furniture and home manufacturing capabilities. But could produce good product manufacturers, many of them are the large list of foreign brands, the latter’s foundry. If you want to create a look and quality of both home brands, not only look nice but additionally have to support the company’s number of factories. However, these good factories are involved in regards to the cooperation using the emerging Chinese home brands.
There are no flexible supply chain capabilities. The so-called flexible logistics refers back to the small batch, multi-frequency output of products. This is also true of huge orders for small orders. Unless the factory has strong data management capabilities, it is sometimes complicated to meet the procurement and inventory challenges related to small quantities and multi-frequency orders, nor is it ready to accept such orders.
Usually do not trust. On one side, the large factories do not always trust chinese people brands. This is simply not for young brands, however the Chinese brands may unspoken rules an excessive amount of, lots of things usually are not in the contract to discuss going to the wine table to talk about the passing of time, the is performing bad, large factories also don’t want to deal with the Chinese brand. However may be the young entrepreneurs do not trust, think teenagers don’t realize anything. This can be quite simple to understand, the factory people have been in the standard industry for decades, is very pragmatic. Young brands discuss the development, trend etc they don’t comprehend the topic.
The two groups usually are not in the same language system, and also if they are willing to come together, it is sometimes complicated to obtain together. Despite every one of the above problems, I am very optimistic concerning the emerging home brands in China. I got myself a lot myself, I believe they are beautiful and practical. When the brand managers can know more in regards to the manufacturing side, the original factory operators also choose to work with an open attitude to face the brand new brand in China (this need to achieve, may need to take over from your hands of the parents, the second generation plant ), Chinese brands will be obtaining better and better.
Can not say how much domestic furniture and international poor this kind of macro issue. Only discuss the IKEA and the question asked the custom furniture, are sheet metal furniture.
Greater than ten years ago, sheet metal processing technologies are not mature, many brands vary in quality, low quality manufacturers cannot guarantee the quality of products, formaldehyde will be exceeded, on this environment, IKEA strict standards, furniture style is straightforward, an easy task to assemble, is Many people’s first choice.
In recent years, the entire board industry technology upgrade, on a large number of Dieffenbach large continuous press, enhance the quality of sheet metal, extending the service life, and environmental protection and aldehyde release have greatly improved. Vigorously from your production to lessen the content of formaldehyde, for example Kang-plate popular this coming year, are employed within the production process cost nothing of formaldehyde and will not produce formaldehyde adhesives, greatly reducing the formaldehyde content from the plate. It may be declared the big domestic board, from your press plate to the manufacturing process to the adhesive, can meet or exceed international brand standards.
Although both are plate-type furniture, the way to go is entirely various and is one of the two skill trees which can be rooted in different ways of accomplishing business. The greatest distinction between both, IKEA is prefabricated finished sheet metal furniture. Customization can be adjusted in line with the size the favorite color.
To put it simply, IKEA furniture size can’t be changed, the home can put, cannot place their own way; and custom furniture is tailor-made, the scale could be small or large. Customized and prefabricated finished products are two different approaches which can be different in focus and direction of operation.
I think it is a good choice now for you to decide on the producer to customize your own furniture now.
For additional information about sofa furniture sale check out the best web portal