From what consumers decide to buy which brand does not buy which brand viewpoint
1. IKEA has sixty or seventy many years of history, complete range, one-stop shopping, branding, and marketing have done well, which is China’s many emerging home brands, or has been established to get a decade or two, from the factory The emblem companies do not match what the law states. Like two hundred meters of the track, a person has use up all your 50 meters or 100 meters, how do you chase?
2. Many Chinese home brands just focus on a vertical category, for example bedding, bathroom, high back office chair, bedding, IKEA can provide a full set
3. Do not take on home this type of home hypermarket and IKEA. All goods purchased from IKEA stores are their own, its pursuit to result in the shopping experience better, people can’t help but buy things. However, china home Mall for example Red Star Macalline remains playing the function of channel business, home brands to the store to rent/buy an area, store revenue will be the main channel, not selling home money, not really much capacity to experience Increase up, the sale of goods inside the store style will never be too uniform.
4. Cost, the IKEA bought are all aware the cost of his home, inside the brand was considered cheaper. This is due to the founder’s notion of cost control. IKEA product from the designer in the designer has set the cost, considering getting the optimal solution within this cost range, originates from the purchase price to create the creation of thinking, and several Chinese home brand is still first made One thing, and factory also discussed the proof the initial cost of the sample, after which pricing is from design to cost the opposite of the development thinking. 2 types of four ways won’t be the same. IKEA also through the flat packaging to control the logistics costs of the ancestral-level players.
5.35 years of age. As we grow old, the search for home quality could be more than the price, enough time is probably not the favourite IKEA.
We have found the emphasis from the outlook during the company itself: China’s traditional home brands don’t look good (though some good quality), a critical reason is always that these brand managers would be the previous generation of businessmen.
Their traditional thinking would be that the consumer needs no matter what the marketplace reflects. Produce a product out, throwing cash in the channel, pushing tough to sell. The result is that these products are no longer the first person to meet the needs of teenagers, and secondly, we have been in your own home stores, including the Red Star Macalline and in actual fact home, do not see too many shiny products, most of the things people failed to Things to buy impulsively.
In fact, since 2010, China has produced plenty of excellent home brands. Is essentially specialized in furniture foundries. Their entrepreneurs are younger generation, have a study abroad or have experience, some their very own high aesthetic, but additionally inside the design industry experience or resources inside the design industry, you possibly can make an excellent product look, But also view the significance of doing the company rather than just channels. In other words, in the product value and brand promotion, they aren’t bad. But additional problems that these young entrepreneurs face is they find it difficult to find a very good and stable supply chain.
Like a big manufacturing country, China has strong furniture and residential manufacturing capabilities. But tend to produce good product manufacturers, many of them will be the large list of foreign brands, the latter’s foundry. If you wish to create a look and quality of both home brands, not just look nice but in addition need to support the excellence of the quantity of factories. However, these good factories are worried in regards to the cooperation using the emerging Chinese home brands.
There isn’t any flexible supply chain capabilities. The so-called flexible logistics means the small batch, multi-frequency output of products. This is especially valid of huge orders for small orders. Unless the factory has strong data management capabilities, it is difficult to satisfy the procurement and inventory challenges connected with small quantities and multi-frequency orders, neither is it prepared to accept such orders.
Do not trust. On the other hand, the big factories don’t always trust china brands. This is not for young brands, however the Chinese brands may unspoken rules an excessive amount of, several things aren’t within the contract to discuss visiting the wine table to talk about the passage of time, a does bad, large factories also should not deal with china brand. On the other hand may be the young entrepreneurs don’t trust, think young people don’t realize anything. This can be quite simple to understand, the factory people have experienced the original industry for decades, is extremely pragmatic. Young brands talk about the development, trend etc they just don’t comprehend the topic.
Both groups aren’t inside the same language system, and also when they are prepared to come together, it is not easy to obtain together. Despite all the above problems, I am very optimistic concerning the emerging home brands in China. I purchased a whole lot myself, I believe they’re beautiful and practical. When the brand managers can learn more concerning the manufacturing side, the original factory operators also prefer to use an open attitude to handle the newest brand in China (this need to achieve, may have to dominate from your hands of the parents, the second generation plant ), Chinese brands will be receiving better and better.
Can’t say just how much domestic furniture and international poor such a macro issue. Only talk about the IKEA and the question asked the custom furniture, are sheet metal furniture.
A lot more than 10 years ago, sheet metal processing technology is not mature, many brands vary in quality, low quality manufacturers can’t guarantee the quality of products, formaldehyde will probably be exceeded, on this environment, IKEA strict standards, furniture style is straightforward, easy to assemble, is Many people’s first choice.
Recently, the complete board industry technology upgrade, on the great number of Dieffenbach large continuous press, improve the quality of sheet metal, extending the service life, and environmental protection and aldehyde release have greatly improved. Vigorously in the production to cut back the information of formaldehyde, such as Kang-plate popular this year, are employed inside the production process cost nothing of formaldehyde and does not produce formaldehyde adhesives, greatly decreasing the formaldehyde content from the plate. It could be said that the big domestic board, from your press plate to the manufacturing process to the adhesive, can meet or exceed international brand standards.
Although are both plate-type furniture, the way to go is completely various and is probably the two skill trees that are rooted diversely to do business. The biggest distinction between the two, IKEA is prefabricated finished sheet metal furniture. Customization may be adjusted in line with the size of the favourite color.
To put it simply, IKEA furniture size can’t be changed, your home can put, cannot take their own way; and custom furnishings are tailor-made, the dimensions can be large or small. Customized and prefabricated finished products are two completely different approaches that are different in focus and direction of operation.
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