From what consumers decide to buy which brand does not buy which brand perspective
1. IKEA has sixty or seventy many years of history, complete range, one-stop shopping, branding, and marketing did well, which can be China’s many emerging home brands, or may be established for any decade or two, from your factory The emblem companies do not match what the law states. Like 200 meters from the track, one has use up all your 50 meters or 100 meters, how do you chase?
2. Many Chinese home brands just focus on a vertical category, for example bedding, bathroom, sofa furniture sale, bedding, IKEA can give a full set
3. Do not take home this type of home hypermarket and IKEA. All goods sold in IKEA stores are their particular, its mission to increase the risk for shopping experience better, people can not help but go shopping. However, china home Mall including Red Star Macalline continues to be playing the function of channel business, home brands to the store to rent/buy a spot, store revenue will be the main channel, not selling home money, not so much chance to experience Increase up, the sale of goods in the store style will never be too uniform.
4. Cost, the IKEA bought truly realize the buying price of his home, inside the brand was considered cheaper. This is due to the founder’s notion of cost control. IKEA website from your designer inside the designer has set the cost, thinking about how to get the suitable solution in this cost range, originates from the price to style the introduction of thinking, and many Chinese home brand is still first made Something, and factory also discussed the proof of the original cost of the sample, and then prices are from design to price the opposite of the development thinking. 2 kinds of four ways won’t be the same. IKEA also from the flat packaging to manage the logistics costs from the ancestral-level players.
5.35 yrs . old. As we grow older, the pursuit of home quality will be more compared to the price, the time may not be the favorite IKEA.
The following is the emphasis in the outlook during the company itself: China’s traditional home brands usually do not look great (though good quality quality), a very important reason is that these brand managers will be the previous generation of businessmen.
Their traditional thinking would be that the consumer needs regardless of what the market reflects. Create a product out, throwing money in the channel, pushing hard to sell. The result is that these items are no longer the first to meet the needs of young people, and secondly, we are in the home stores, such as the Red Star Macalline and also home, do not see way too many shiny products, the majority of the things people failed to What to buy impulsively.
In fact, since 2010, China has produced lots of excellent home brands. Is basically committed to furniture foundries. Their entrepreneurs are younger generation, have a study abroad or have work experience, some have their own high aesthetic, but additionally inside the design industry experience or resources inside the design industry, you can make an excellent product look, But in addition view the importance of doing the brand rather than just channels. In other words, inside the product value and brand promotion, they aren’t bad. But one other issue that these young entrepreneurs face is they find it difficult to find a very good and stable supply chain.
Like a big manufacturing country, China has strong furniture and residential manufacturing capabilities. But could produce good product manufacturers, a lot of them are the big list of foreign brands, the latter’s foundry. If you want to produce a look and quality of both home brands, not only look nice but in addition have to offer the quality of the quantity of factories. However, these good factories are concerned in regards to the cooperation with all the emerging Chinese home brands.
There aren’t any flexible supply chain capabilities. The so-called flexible logistics means the small batch, multi-frequency production of products. This is especially valid of enormous orders for small orders. Unless the factory has strong data management capabilities, it is not easy to satisfy the procurement and inventory challenges connected with small quantities and multi-frequency orders, neither is it prepared to accept such orders.
Do not trust. On the one hand, the important factories do not always trust the Chinese brands. This is not for young brands, but the Chinese brands may unspoken rules an excessive amount of, several things aren’t within the contract to speak about coming to the wine table to talk about the passage of time, the industry is doing bad, large factories also should not handle china brand. However may be the young entrepreneurs do not trust, think teenagers don’t understand anything. This can be very easy to know, the factory individuals have been in the original niche for decades, is very pragmatic. Young brands discuss the development, trend and so forth they do not view the topic.
Both groups are not inside the same language system, and even if they are willing to interact, it is sometimes complicated to get together. Despite every one of the above problems, I will be very optimistic in regards to the emerging home brands in China. I purchased a lot myself, I do believe they’re beautiful and practical. When the brand managers can know more about the manufacturing side, the standard factory operators also would rather work with an open attitude to handle the new brand in China (this desire to achieve, might have to dominate in the hands of the parents, the next generation plant ), Chinese brands will be receiving better and better.
Can’t say simply how much domestic furniture and international poor this kind of macro issue. Only discuss the IKEA as well as the question asked the custom furniture, are sheet metal furniture.
Greater than ten years ago, sheet metal processing technologies are not mature, many brands vary in quality, low quality manufacturers can not guarantee the quality of items, formaldehyde is going to be exceeded, in this environment, IKEA strict standards, furniture style is easy, easy to assemble, is Many people’s first choice.
Recently, the whole board industry technology upgrade, over a many Dieffenbach large continuous press, enhance the quality of sheet metal, extending the service life, and environmental protection and aldehyde release have greatly improved. Vigorously from the production to cut back the content of formaldehyde, including Kang-plate popular this coming year, are utilized inside the production process have the freedom of formaldehyde and will not produce formaldehyde adhesives, greatly decreasing the formaldehyde content of the plate. It can be asserted the actual big domestic board, from your press plate towards the manufacturing process to the adhesive, can meet or exceed international brand standards.
Although both of them are plate-type furniture, what you want is entirely different and is one of the two skill trees which are rooted in another way of accomplishing business. The greatest difference between both, IKEA is prefabricated finished sheet metal furniture. Customization can be adjusted in line with the size of the favorite color.
To put it simply, IKEA furniture size can’t be changed, your home can put, cannot put their own way; and custom furnishings are tailor-made, the size could be small or large. Customized and prefabricated finished products are two very different approaches that are different in focus and direction of operation.
It will be a good option cell phone you to select the manufacturer to customize your own furniture now.
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