Underway now, ‘Splash to Win’ gives consumers the opportunity to win 1000s of fantastic summer prizes including Yvolution scooters, drones and consoles. There are far more than 120,000 prizes up for grabs, such as grand prize – a whole new car, along with the runner up prize, a family group holiday for four. Official ‘Splash To Win’ game tokens are inside every specially marked Bunch O Balloons™ pack. Consumers soak the token in water to disclose the code underneath, visit the Bunch O Balloons website to enter the code to see what they’ve got won.
The unique entry mechanic that requires visitors to physically wet the token to ‘Unleash Summer’ offers to deliver huge engagement with the promotion already making waves in Europe and Australasia with partners reporting strong sales and high levels visitors to the promotional website.
Based on TVCs, social media, influencer engagement, in-store branding and POS, retailer support along with a dedicated website, ZURU will definitely unleash summer with this engaging campaign running throughout Spring/Summer 2019.
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ZURU is often a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products. Inspired by kids and imaginative play, ZURU is among the fastest growing toy companies in the world and is also known for their agility, creativity and new-age manufacturing techniques. The corporation that began in Nz, now employs greater than 5,000 staff across 18 offices and distributes to many major retailers in over 120 countries. ZURU has delighted millions of families across the world with brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™, Pets Alive™ and Metal Machines™ and also through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks. Using a strong commitment to the community, ZURU supports Captivating International, local China orphanages and in addition student development programs in Asia and Nz. ZURU is constantly pave new methods for kids to experience and focuses on reimagining what this looks like everyday.
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