Underway now, ‘Splash to Win’ gives consumers the ability to win thousands of fantastic summer prizes including Yvolution scooters, drones and consoles. There are more than 120,000 prizes offered, like the grand prize – a brand new car, as well as the runner up prize, a household holiday for four. Official ‘Splash To Win’ game tokens are inside every specially marked Bunch O Balloons™ pack. Consumers soak the token in water to show the code underneath, check out the Bunch O Balloons website to go into the code to see what they’ve won.
The unique entry mechanic that will require customers to physically wet the token to ‘Unleash Summer’ plans to deliver huge engagement with the promotion already making waves in Europe and Australasia with partners reporting strong sales and also levels people to the promotional website.
Based on TVCs, social media, influencer engagement, in-store branding and POS, retailer support and a dedicated website, ZURU is bound to unleash summer with this particular engaging campaign running throughout Spring/Summer 2019.
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ZURU is a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products. Inspired by kids and imaginative play, ZURU is probably the fastest growing toy companies on earth which is recognized for their agility, creativity and new-age manufacturing techniques. The organization that started in New Zealand, now employs greater than 5,000 staff across 18 offices and distributes to most major retailers in over 120 countries. ZURU has delighted countless families worldwide with brands for example Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™, Pets Alive™ and Metal Machines™ along with through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks. Having a strong resolve for the neighborhood, ZURU supports Captivating International, local China orphanages and in addition student development programs in Asia and New Zealand. ZURU will continue to pave new methods of kids to learn and concentrates on reimagining what this appears like everyday.
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