Every professional website that’s successful has one thing in common: good web design. People land on a site for the first time and immediately pass judgment on something. We all take note of the site design, even if we are not actually thinking those words, “What is this site design all about?”. That is why this is so important to us as online marketers. We cannot discuss all aspects of site design, but here are just a couple that you need to think about in relation to your site.
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Make Best Use of 404 Pages: People reach 404 pages when they type in something incorrectly in trying to find something on your site. So how do 404 errors connect to the topic of this article, which is designing professional web pages? What’s relevant is that all of the people who end up on your 404 page were trying to find a page on your site but got lost and may never return. The simple solution is to create your own 404 page that makes it easy for the visitor to return to your real site. This one step can get you lots of visitors who would have left otherwise, perhaps assuming your site was not active. You can design the 404 page however you want, as long as you make it easy for the visitor to find your site.
Whether you opt for over or under the header, be sure to always slap the good old link back to home.
This could be the main graphic, the company logo or simply a link on the header that leads the visitor to the homepage upon clicking. Not including this on each page will just confuse your visitors as they search around a way to go back to the homepage. Keep your link structure consistent on your site which means the home page link will always be in the same spot. This has turned into a web standard, as most of the web users now by default expect to return back to the main page of the website by clicking on the logo on the top left corner.
Another best practices tip is to verify that your design looks as advertised in other browsers. When you make edits, you really need to verify your changes have not broken the design of your site. So even if you make any minor changes to your site’s design, you should make sure you test it out so that you don’t have to face any embarrassing situation in front of your visitors.
There are entire books written about website design, but you can discover enough so you can make your niche sites look quite nice. We always recommend people think about their market and the audience who will be using the site.
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