I must demonstrate how the energy podcasting will help you develop a relationship using your audience, and position you just as one expert.
When I helped a copier company (together a very brief stint in sales) I found out that selling is about relationships. People buy using their “Friends.” Another way to see this will be the law of reciprocity. What the law states of Reciprocity is (approximately) that folks will do nice things for those who have done nice things on their behalf.
So how do you build that relationship with others? How will you reach a worldwide audience? You begin a podcast. Many podcasters are reaping the benefits of podcasting. Here are just some situations.
Michael Butler of the Stone Geek Show is a superb story. Michael was the main music podcast. Michael had the capacity to look play bass guitar for one of his favorite musicians (who had been famous around australia). The situation? The gig was in England and Michael is at San francisco bay area. Michael has been podcasting since 2004, so when he announced the means his fans pulled together and started a fund for Michael’s airline tickets. End result? Michael flew to England, totally gig, stayed with listeners with the show together an enjoyable experience.
George Hrab includes a podcast about skepticism referred to as Geologic Podcast. George is often a musician, then one very creative fellow. George continues to be podcasting since 2007. Within a few years, George has become viewed as a expert from the skeptic community. She has been required to speak and play his music in the the usa and abroad at a few of the biggest national skeptic conventions. For George’s latest album he chose to release the whole album jointly file, and provide it away at no cost to his listeners. If they liked it, they can go buy the album at CDbaby.com or iTunes. The end result? George continues to be topping the charts at CDBaby since its release. His fans are buying the album they merely received for free. This move in addition has boosted the sales of George’s six previous albums (who are not free).
Dave Gardner is really a hockey fan and it has always aspired to be considered a hockey announcer. He got a new small portable recorder and started exploring games and doing stick to play to the recorder, and releasing the audio since the “Rat Cast”. This helped promote his local team, as well as the following year the AIHL hockey league asked Dan to execute a podcast regarding the entire league. Dan has become motivated to cover different games in different locations, and expanded his skills to add doing live web coverage from the games. Once the league announced that the finals would be on ESPN, they needed a colour commentator Dan was their “go to guy” to climb in to the ESPN booth and call the action live.
Chris Christensen hosts the Amateur Traveler Podcast where he soon started off performing a podcast showcasing places he traveled. His show grew in popularity and places started calling Chris into the future visit (totally free) and report. Chris takes fabulous photos on the locations and ensures they are on sale on his site. While he comes with to fund travel they can now write it well like a business expense for his podcast.
You don’t have to spend thousands of dollars to get started on a podcast. When the initial cost of a microphone along with other hardware is performed (which is typically $80-$300), the expense is about $20 per month. What other medium allows you to reach a universal audience for seven cents per day?
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