What is Private Labeling?
Private label merchandise is made by one company to be sold available in the market under other company’s brand. In garments business, they are clothing using a label only at a store or possibly a chain of stores. These clothing can be designed by retailer’s in-house designers or by outside manufacturers. There are numerous textile services available today. One of such services are that of private labeling. Nokia’s involved in providing private labels, help the retailers in customizing their clothing lines for specific groups of consumers. The shops know their marketplace and it is requirements through constant research. In reality, many of them their very own product evaluation centers that speak with shoppers with regards to their present and future needs.
How are customers benefited?
Consumers get to select quality clothing at lower prices as compared with manufacturers’ established brands which too without looking forward to any discounts or promotional pricing. To reduce all doubts about quality, some stores keep others brands too with their private labeled clothing. When the customers compare the 2 to see they can save significantly plus get equivalent and often higher quality, they prefer to get the non-public labeled clothing. Moreover, the retailer’s name or symbol assures how the product meets the retailer’s quality standards and specifications. Even though the thought of private labeling was more widespread in food items and other health & beauty products and it’s comparatively new to the clothing business, yet it is making big in this sector, growing daily.
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