Globally, using cellphones, smartphones, iPads and tablets for surfing the net is increasing within an alarming rate because of its convenience, cost-efficiency, comfort and ease. The use of cellular devices is closing the digital divide relating to the rich and poor; and the urban and rural dwellers. All companies are duty-bound to formulate websites that are mobile-friendly to be able to reach these mobile users. One way of doing this is always to create designs which can be responsive to different devices and screen sizes.
What then is responsive web page design?
Responsive website design (RWD) is often a technique used in web site design to allow for webpages reply to the screen size, orientation and platform in the device a person is viewing with.
Responsive design include the simple the very first thing which has changed the browsing behavior of browsers recently. Such websites are capable of changing from device to device. For example, if the user switches from the cellphone to a tablet device, the website automatically adapts and dynamically fits the dimensions of the screen.
Without delving much to the technicalities linked to designing such websites, listed here are the organization advantages of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that make contents change across all screen resolutions and devices. It has foreground images that scale with the layout to disclose and conceal elements of images online. This fluidity helps it be user-friendly, accessible and delightful when compared with conventional websites. Users are able to surf your site whatever the environment they are, hence improving the reach of your respective business website.
Consolidate business marketing efforts: Google has recommended responsive design the best practice so companies that don’t have options are missing out. Being the most popular global internet search engine, Google explained that responsive websites are easy to crawl and perform favourably searching results.
According to Moz, a well-respected search company of their 2015 Optimization Factors, 150 marketing professionals focusing on SEO were surveyed and also the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness in the Ranking Factors report.
With all this knowledge, we can safely say definitely that creating a responsive website will help augment marketing efforts of organizations to realize their business objectives.
Economical: Using desktop or laptops is normally more costly and/or inconvenient than using cellular phones. Cellular phones offer simple and fast access to information about the move. Responsive websites are thus reasonable to users who spend little to no amount of time in an office space.
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