Precisely how to obtain your First 10,000 Fans on Facebook (Example)

The 10 steps below demonstrate which has a real example getting a lot more than 10,000 fans on the Facebook business page.

Facebook may be the king of internet sites exceeding 1.79 billion active users monthly (Updated December 2016). It is used by a lot more than 60% of Internet users Worldwide and it is a fantastic tool for promoting products or services, finding clients or gaining more loyal readers (followers).

To take advantage of this for business purposes, you need to have a great deal of fans (followers) on the Facebook business page. Let’s see below why having many Facebook fans is essential.

What may be the need for having many Facebook fans on the business page?

It indicates popularity – It’s a given how the amount of fans reveals how popular an online site is. A likes business page with 100,000 followers is a bit more popular when compared to a page with 1,000 fans and this creates a amount of other benefits (described below).

It indicates trust – Should you can’t understand the relationship between Facebook fans and business trust, have in mind how the US State Department spent $630,000 to increase their Facebook Fans from 100,000 to two million in the years 2011-2012 (See related post from marketingland).

Why did this is done? Because in today’s World an excellent business, website or blog will need to have a great deal of Facebook fans. Five Years ago this would not subject in the Modern, social proof is essential.

More fans, more visits – The harder fans you’ve got, the harder may be the number of people that may see your posts in their timeline and possibly call at your website.

While this is correct, it ought to be noted that does not all your fans will see your site content.

As already explained in the previous post, How to increase your Facebook Page Organic Reach, only a tiny proportion of your followers (no more than 4 %) will see your status updates.

This number can vary, but what is essential to be aware of now, is that if you’ve got 10,000 fans and you also post a brand new update, it will likely be seen organically by a max of 300-400 people.

It’s beneficial to SEO as well – Although officially Google does not admit that social websites is often a ranking factor, many studies show popular websites on Facebook will perform better in search, these days so popular websites (additional circumstances being equal).

How to look from 0 to 10,000 Facebook fans

Now that you will be convinced that having a lot of Facebook fans is essential on your website and business, let’s see step-by-step how to move from 0 to 10,000 fans.

Note: Necessities such as similar steps I followed to increase the facebook followers of my fitness blog’s facebook page. The page has a lot more than 100K fans and it continous growing organically.

Step 1: First suggestion – you need to have a Facebook business page

It sounds silly for that experienced nevertheless for beginners to social websites this can be a new challenge: A private Facebook page differs from a business page.

If you would like to have friends on Facebook to express your holiday photos then you need to make a personal page however if you simply want fans and followers on your website or business then you need to make a Facebook business page.

So, the first step would be to ensure that you produce a Facebook business page as well as the alternative would be to ensure your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we mention Facebook business page optimization we mean choosing a friendly page title (username), writing a catchy description (from the short description field), providing accurate information for long description, company overview, mission (see screenshot below) and of course posting interesting content – here is the most critical optimization tip of most.

The expertise of the content posted on the Facebook business page will also determine it’s failure or success.

Having an optimized Facebook page makes it much easier to attract new fans or higher likes from ads even as will see below.

Step 3: Take advantage of your individual Facebook account

I mentioned in 1 above you need to use a business page and never an individual page, however, you still need come with an active personal facebook account.

Here is the reason why:

After you post an update on the business page, a good way to increase exposure and likes, would be to share that post on the personal page too.

People you’ve got as friends on the personal page will ‘like’ and ‘interact’ with the post shared from the business page as well as increase the engagement factor of your posts.

As an end result, facebook shows your site content to more fans (organically).

So, a good way to increase the amount of people who view your site content and go past the 4% individuals group of followers would be to share and promote the post on the personal page.

It goes without saying how the greater the amount of friends the larger would be the visibility of the post.

Also, ensure that you invite all your existing friends (and a new one) to love your Facebook business page. Make it happen each time you obtain a new ‘friend’.

Step 4: Add some Facebook Like box on the website

This is again social media marketing 101 however, you have to have the Facebook like box on the website for 3 reasons:

#1 – It’s a means to associate your website with the Facebook business page. To put it differently it is a approach to ‘tell’ search engines this can be your official Facebook business page.

#2 – When you’re getting a great deal of fans, that is something you ought to be proud off then one to indicate for your users (as explained above what this means is popularity, trust and social proof).

#3 – It’s a good way to grow your group of followers organically. Readers can follow your website by clicking such button without needing to go to Facebook.

Hint: For optimal results, set the LIKE box above fold (around the sidebar).

Hint 2: You may also popup such box to new users (for example, after they spend A minute over a page, after they scroll down to underneath or after they attempt to leave your page – although this works well with regards to getting new likes, you should be careful to not make it too distracting on your users.)

Step 5: Follow these tips to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to your personal Facebook page and placed such box in the prominent position on the website.

The next natural step would be to start sharing content to maintain fans happy as well as perhaps be capable of convert them from fans > website visitors > customers.

Some simple rules to follow along with that may increase the user engagement using your facebook business page:

#1 – Share relevant content: Share content that the fans count on seeing within your page. For instance, if your web site is about Social websites, share content in connection with social websites and never about sports or another type you may like. If your users desire to read sports news, they know where to find them.

#2 – Don’t forget that they follow your small business page to get updates regarding your website (and niche) and never regarding your social gatherings: If you want to get social, then takes place personal Facebook page, your small business page is around your website.

#3 – Typically thumb, I take advantage of my opportunity page to express content from my niche only, only must share a thing that just isn’t in connection with my niche, I take advantage of my own page.

#4 – Don’t be too promotional: Sharing promotional content (constantly) on the Facebook page will drive your fans away. For those who have a promotion to express something like that which may benefit your fans, that can be done but don’t overdo it.

Try to post interesting, shareable content that is in connection with your niche, even if this will not come completely from your website. Have a balance between promotional and content that the followers should read.

Step 6: Share intriquing, notable and excellent content (not simply links)

I made some tests concerning the impact of descriptions when you are performing a Facebook update and found out that Facebook posts with ‘lists’ get more likes than posts with links. Allow me to present you with an illustration to understand After all.

When you would like to share a post from the website on Facebook, you go to Facebook status updates and go into the webpage URL. It looks something such as this:

You can share this post without adding any additional information. If your title and images are good, you’ll get a number of likes with regards to the time you’re making the post, amount of fans etc.

If one the opposite hand, you enrich this page with the help of additional information and particularly an inventory, then other pursuits being equal, you might be very likely to get more likes and shares.

For me as a result sense since people that see a title and image in their timeline may not ‘Like It’ as it provides no value for them (don’t forget how the average user is given a huge selection of postings in their timeline when they login to Facebook).

On the opposite hand if you let them have valuable, excellent as well as simple to read information (like a list), they’re going to go through the LIKE button since they read something useful without needing to leave their timeline.

Note: This is a known indisputable fact that everyone has a tendency of LIKING a post without reading it so let them have top reasons to do so; your website visits may not increase though the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you are taking a look at probably the most popular Facebook pages, you will notice that they tend to express images, videos, infographics, charts etc, with their usual text only postings.

This form of content gets more likes and shares and for that reason the page gets more fans and followers.

In majority of folks by Buzzsumo, they identified how the most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to obtain more fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to follow along with your page. A couple of tips to consider:

Quality updates – This is the best incentive you are able to give your users. Before posting anything on the page, you should make certain that it gives you value for your audience. When you do this consistently, you existing followers will share it using friends as well as attract more users.

Run a competitive sport – Many sites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content would be to Just like the page first. There are various tools to achieve that but have in mind if you don’t use a known brand this many not be so successful.

Content upgrades – When you have your blog post, you need to use ask users to LIKE your page to have new version of your post. This requires extra tools but it is something worth trying out.

Step 9: You need to promote your own content and page

When you create your small business page don’t expect that it will magically get 1000s of fans. In addition to the tips outlined above, you also have in promoting your small business page in places apart from Facebook.

A few tips to consider that assisted my case:

Promote in other social websites networks – When you have accounts with other social websites channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to participate your self on Facebook too. Be polite and explain to them the rewards from doing this.

Promote in Twitter – Besides posting regarding your Facebook page on other social websites networks, you are able to take advantage of twitter’s interactive features.

When you have a new twitter follower, send them an individual (personalized) message and have them to follow your self on facebook (both your personal and business pages).

This method though it ‘s time consuming, (Used to do it manually and never using any tools) it might produce great results.

Promote within your newsletter – When you have a newsletter or if you engage with your readers via email, ensure that you ask them to follow your Facebook page.

Do not simply write the FB URL using your signature but Inquire further politely to LIKE your small business page.

Step 10: Facebook ads is often a must

I have saved one of many easiest and quite a few efficient ways to raise your Facebook fans for last, since it is the only one that it’s not free.

Facebook offers a self-service ad platform used with the idea to raise your group of followers (promote your page), supercharge your posts, get more leads, increase conversions or perform a amount of other actions (as shown from the image above).

The procedure is pretty easy and straightforward. Basically you end up picking a site you have, select your ultimate goal (promote your page), select your audience (according to country, age, other demographics and interests) after which set your everyday budget and duration.

The cost per campaign is determined by a number of factors. The best way to assess if Facebook ads is an excellent strategy to raise your group of followers, would be to operate a pilot campaign for a couple of days.

Spend $10-$20 dollars per day and run the campaigns for a fixed duration (no less than every week). By the end, you are able to assess if the fee per like is one area you might be prepared to pay for.

I had achievement with Facebook ads both for my websites and for client websites and that i run campaigns on a monthly basis (for a few days) to boost my facebook likes.

It ought to be noted by investing in Facebook ads you don’t buy likes but views. Lots of people feel that that which you pay for is Facebook likes but actually you pay Facebook to indicate your ad to more Facebook users.

If what you are advertising is interesting, then more people will hit such button so spend time and look at the message you would like to display within your ad as well as the image to utilize.

Conclusion

Having a huge amount of Facebook fans on the business pages is very important for credibility and social promotion purposes.

If this wasn’t crucial in the initial place, then nobody would care as well as the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.

Once you do the necessary optimizations for your business page (steps 1 and 2 above), then this simplest way to obtain more followers is by using Facebook ads. Along with some A/B testing you may get to 10,000 fans without a lot more than $1,000 (spread in to a time period of months).

Once you do everything properly and given that you’ve got a great product or service, you are able to grow your fans to 100,000+ like Used to do with the Facebook Page of my fitness blog.