Precisely how to obtain your First 10,000 Fans on Facebook (Case Study)

The 10 steps below demonstrate which has a real example ways to get more than 10,000 fans on your Facebook business page.

Facebook may be the king of internet sites with over 1.79 billion active users monthly (Updated December 2016). It can be employed by more than 60% of Web users Worldwide and it is a great tool for promoting services or products, finding customers or gaining more loyal readers (followers).

To use this for business purposes, you need to have a great deal of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is essential.

What may be the significance of having many Facebook fans on your business page?

It indicates popularity – It’s a given how the amount of fans reveals how popular an internet site is. A cheap business page with 100,000 followers is a lot more popular than a page with 1,000 fans and also this creates a amount of other benefits (described below).

It indicates trust – In the event you can’t see the relationship between Facebook fans and business trust, are considering how the US State Department spent $630,000 to boost their Facebook Fans from 100,000 to two million throughout the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World an excellent business, website needs to have a great deal of Facebook fans. Five Years ago this didn’t issue in the Modern, social proof is essential.

More fans, more visits – The greater fans you’ve, the higher may be the amount of people that will call at your posts in their timeline and possibly see your website.

While this really is, it should be noted that your fans will see your site content.

As already explained in a previous post, How to boost your Facebook Page Organic Reach, just a small portion of the followers (a maximum of 4 percent) will see your status updates.

This number may differ, what is essential to be aware of now, is actually you’ve 10,000 fans and you post a brand new update, it will be seen organically by the max of 300-400 people.

It’s best for SEO as well – Although officially The search engines do not admit that social networking is often a ranking factor, many studies reveal that popular websites on Facebook are more inclined to perform better in search, absolutely nothing very popular websites (additional factors being equal).

How to look from 0 to 10,000 Facebook fans

Now that you are convinced that developing a lots of Facebook fans is essential on your website and business, let’s see step-by-step the way to move from 0 to 10,000 fans.

Note: These are the basic similar steps I followed to boost the facebook followers of my fitness blog’s facebook page. Typically the page has more than 100K fans and it continous to grow organically.

Step 1: First things first – you need to have a Facebook business page

It may seem silly to the experienced however for beginners to social networking this can be something totally new: A private Facebook page differs from a small business page.

If you need to have friends on Facebook to talk about your holiday photos you’ll need to create a personal page however if you simply want to have fans and followers on your website or business you’ll need to create a Facebook business page.

So, the initial step is always to make sure that you create a Facebook business page as well as the the second step is always to be sure that your page is properly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean deciding on a friendly page title (username), writing an appealing description (in the short description field), providing accurate information for long description, company overview, mission (see screenshot below) as well as posting interesting content – this can be the most important optimization tip coming from all.

The company’s content posted on your Facebook business page will also determine it’s success or failure.

Having an optimized Facebook page makes it easier to draw new fans or higher likes from ads as we will see below.

Step 3: Reap the benefits of your personal Facebook account

I mentioned in step one above you will want to possess a business page and never a private page, but you still need to offer an active personal facebook account.

Here is the reason why:

After you post an update on your business page, one way to boost exposure and likes, is always to share that post on your personal page too.

People you’ve as friends on your personal page are more inclined to ‘like’ and ‘interact’ using the post shared from the business page and will also raise the engagement factor of the posts.

As a result, facebook shows your site content to more fans (organically).

So, one way to boost the volume of folks that view your site content and go past the 4% individuals fan base is always to share and promote the post on your personal page.

It is obvious how the greater the amount of friends the greater may be the visibility from the post.

Also, make sure that you invite your existing friends (and a) to like your Facebook business page. Make it happen when you gain a new ‘friend’.

Step 4: Add the Facebook Like box on your website

This is again social internet marketing 101 but you need to have the Facebook like box on your website for several reasons:

#1 – It’s a means to associate your site using the Facebook business page. Put simply this is a strategy to ‘tell’ search engines like yahoo that this is your official Facebook business page.

#2 – When you get a great deal of fans, this is something you needs to be proud off the other to show on your users (as explained above therefore popularity, trust and social proof).

#3 – It’s a good way to improve your fan base organically. Readers can follow your site by clicking so on button without having to visit Facebook.

Hint: For optimal results, position the LIKE box above fold (about the sidebar).

Hint 2: You may also popup the like box to new users (for example, when they spend One minute on a page, when they scroll right down to the bottom or when they attempt to leave your page – although this works well in terms of getting new likes, you should be careful to not allow it to be too distracting on your users.)

Step 5: Remember these instructions to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to our personal Facebook page and placed the like box in a prominent position on our website.

The next natural step is always to start sharing prepared to maintain fans happy and perhaps be capable of convert them from fans > site visitors > customers.

Some simple rules to check out that will raise the user engagement together with your facebook business page:

#1 – Share relevant content: Share content your fans anticipate seeing in your page. By way of example, in case your web site is about Social media marketing, share content related to social networking and never about sports or some different you could possibly like. Should your users desire to read sports news, they are fully aware finding them.

#2 – Don’t forget which they follow your small business page to obtain updates concerning your website (and niche) and never concerning your social gatherings: In order to get social, then takes place personal Facebook page, your small business page is about your site.

#3 – Usually thumb, I personally use my company page to talk about content from my niche only, easily have to share a thing that isn’t related to my niche, I personally use the page.

#4 – Don’t be too promotional: Sharing promotional content (continuously) on your Facebook page will drive your fans away. If you have an advancement to talk about something like that that may benefit your fans, this can be done but don’t overdo it.

Try to create interesting, shareable content that’s related to your niche, it sometimes doesn’t come from your site. Keep a balance between promotional and content your followers should read.

Step 6: Share intriquing, notable and high quality content (not just links)

I made some tests about the impact of descriptions when you are performing a Facebook update and found out that Facebook posts with ‘lists’ have more likes than posts with just links. Allow me to offer you one example to understand what I mean.

When you need to share a post from the website on Facebook, you try to Facebook status updates and go into the webpage URL. It looks something like this:

You can share this informative article without adding any extra information. Should your title and images are fantastic, you’ll get many likes with regards to the time you create the post, amount of fans etc.

If one another hand, you enrich this post by having additional information and also a listing, then other items being equal, you are more prone to get more likes and shares.

For me this makes sense because individuals that view a title and image in their timeline may not ‘Like It’ since it provides no value for them (don’t forget how the average user is offered hundreds of postings in their timeline when they login to Facebook).

On another hand once you allow them to have valuable, high quality and simple to read information (being a list), they’re going to click the LIKE button given that they read something helpful without having to leave their timeline.

Note: It is a known indisputable fact that people have a bent of LIKING a post without reading it so allow them to have reasons to do so; your site visits may not increase nevertheless the engagement factor of the posts will rise.

Step 7: Share images, videos and emotions

If you take a peek at probably the most popular Facebook pages, you will see that they have an inclination to talk about images, videos, infographics, charts etc, along with their usual text only postings.

This kind of content gets more likes and shares and for that reason the page gets more fans and followers.

In legally to have by Buzzsumo, they identified how the most shared and liked content on Facebook, has the following characteristics:

Step 8: Provide incentives to obtain additional fans & followers

Why should someone follow your Facebook business page?

You have to give incentives to facebook users to check out your page. A number of tips to consider:

Quality updates – This is actually the best incentive you are able to offer users. Before posting anything on your page, you need to be sure that it gives you value on your audience. When you do this consistently, you existing followers will share it with their friends and will also have more users.

Run a competition – Many sites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this content is always to Much like the page first. There are numerous tools to achieve that but are considering when you don’t possess a known brand this many ‘t be so successful.

Content upgrades – In case you have a blog, you should use ask users to adore your page with an new version of the post. This implies extra tools but it is something worth trying out.

Step 9: You need to promote your own content and page

When you develop your small business page don’t expect that it’s going to magically get a huge number of fans. Aside from the tips outlined above, you also have to promote your small business page in places besides Facebook.

A few tips to take into consideration that assisted my case:

Promote in other social networking networks – In case you have accounts to social networking channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to participate yourself Facebook too. Be polite and tell them the huge benefits from doing so.

Promote in Twitter – Besides posting concerning your Facebook page on other social networking networks, you are able to reap the benefits of twitter’s interactive features.

When you have a new twitter follower, send them an exclusive (personalized) message and enquire of the crooks to follow yourself facebook (your business and personal pages).

This method though it is time consuming, (I did so it manually and never using any tools) it could produce excellent results.

Promote in your newsletter – In case you have a newsletter or if you engage with your readers via email, make sure that you you can keep them follow your Facebook page.

Do not just write the FB URL below your signature but ASK them politely to adore your small business page.

Step 10: Facebook ads is often a must

I have saved among the easiest and most great ways to improve your Facebook fans for last, as it is often alone that it’s not free.

Facebook provides a self-service ad platform used with the idea to improve your fan base (promote your page), enhance your posts, get more leads, increase conversions or execute a amount of other actions (as shown in the image above).

The procedure is fairly basic and straightforward. Basically you choose a webpage you own, select your goals (promote your page), select your audience (depending on country, age, other demographics and interests) after which set your everyday budget and duration.

The cost per campaign is dependent upon many factors. The easiest method to assess if Facebook ads is a good strategy to improve your fan base, is always to chance a pilot campaign for two days.

Spend $10-$20 dollars daily and run the campaigns to get a fixed duration (no less than a week). At the end, you are able to decide if the charge per like is something you are willing to spend on.

I had achievement with Facebook ads for both my websites and for client websites and I run campaigns each month (for a few days) to further improve my facebook likes.

It needs to be noted that with Facebook ads you don’t buy likes but views. Many individuals think that everything you spend on is Facebook likes in fact you pay Facebook to show your ad to more Facebook users.

If what you really are advertising is interesting, then lots more people will hit the like button so spend some time and look at the message you need to display in your ad plus the image to utilize.

Conclusion

Having a big amount of Facebook fans on your business pages is critical for credibility and social promotion purposes.

If this wasn’t crucial in the initial place, then nobody would care as well as the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.

Once one does the essential optimizations on your business page (steps 1 and 2 above), then this easiest method to obtain additional followers is by using Facebook ads. With a bit of A/B testing you will get to 10,000 fans without any more than $1,000 (spread right into a time period of months).

Once one does everything properly and given that there is a great service or product, you are able to improve your fans to 100,000+ like I did so using the Facebook Page of my fitness blog.