Precisely how to Get Your First 10,000 Fans on Facebook (Case Study)

The 10 steps below demonstrate which has a real example how to get greater than 10,000 fans in your Facebook business page.

Facebook is the king of social networking sites with more than 1.79 billion active users per month (Updated December 2016). It is employed by greater than 60% of Web users Worldwide which is a fantastic tool for promoting services or products, finding new customers or gaining more loyal readers (followers).

To take advantage of this for business purposes, you need to have plenty of fans (followers) in your Facebook business page. Let’s see below why having many Facebook fans is important.

What is the significance of having many Facebook fans in your business page?

It indicates popularity – It’s obvious that the number of fans reveals how popular a website is. A cheap business page with 100,000 followers is much more popular than a page with 1,000 fans and also this leads to a number of other benefits (described below).

It indicates trust – In the event you can’t see the relationship between Facebook fans and business trust, are thinking about that the US State Department spent $630,000 to improve their Facebook Fans from 100,000 to two million through the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World an excellent business, blog or website will need to have plenty of Facebook fans. 5 years ago this failed to subject in the 21st century, social proof is important.

More fans, more visits – The more fans you’ve, the harder is the amount of people that may view your posts within their timeline and possibly see your website.

While this is correct, it ought to be noted that doesn’t all of your fans might find your content.

As already explained within a previous post, How to improve your Facebook Page Organic Reach, only a small percentage of the followers (only Four percent) might find your status updates.

This number may vary, what is important to know now, is actually you’ve 10,000 fans so you post a whole new update, it will likely be seen organically with a max of 300-400 people.

It’s best for SEO as well – Although officially Google does not admit that social websites is really a ranking factor, numerous studies show popular websites on Facebook may perform better in search, absolutely nothing very popular websites (additional factors being equal).

How to go from 0 to 10,000 Facebook fans

Now that you’re convinced that creating a great deal of Facebook fans is important on your website and business, let’s see step-by-step how you can go from 0 to 10,000 fans.

Note: Fundamental essentials very same steps I followed to improve the facebook followers of my fitness blog’s facebook page. Typically the page has greater than 100K fans plus it continous to develop organically.

Step 1: Firstly – you need to have a Facebook business page

It may seem silly for the experienced but for beginners to social websites this might be something new: An individual Facebook page differs from a small business page.

If you need to have friends on Facebook to share your holiday photos you’ll need to produce a personal page however if you want to have fans and followers on your website or business you’ll need to produce a Facebook business page.

So, the first step would be to just be sure you produce a Facebook business page and also the the second step would be to make sure that your page is properly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean selecting a friendly page title (username), writing an appealing description (within the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) as well as posting interesting content – here is the most critical optimization tip of most.

The company’s content posted in your Facebook business page will even determine it’s failure or success.

Having an optimized Facebook page makes it much simpler to attract new fans or even more likes from ads even as might find below.

Step 3: Reap the benefits of your personal Facebook account

I mentioned in step 1 above you need to have a business page and not a personal page, nevertheless, you still need come with an active personal facebook account.

Here is why:

After you post an update in your business page, a great way to improve exposure and likes, would be to share that post in your personal page as well.

People you’ve as friends in your personal page may ‘like’ and ‘interact’ with the post shared from the business page which will raise the engagement factor of the posts.

As an outcome, facebook shows your content to more fans (organically).

So, a great way to improve the amount of people that view your content and go at night 4% people group of fans would be to share and promote the post in your personal page.

It is obvious that the greater the number of friends the bigger could be the visibility in the post.

Also, just be sure you invite all of your existing friends (and a) to like your Facebook business page. Do this when you obtain a new ‘friend’.

Step 4: Add the Facebook Like box in your website

This is again social media marketing 101 nevertheless, you must have the Facebook like box in your website for 3 reasons:

#1 – It’s a way to associate your site with the Facebook business page. Put simply this is a approach to ‘tell’ search engines that is your official Facebook business page.

#2 – When you are getting plenty of fans, this can be something must be proud off and something to demonstrate for your users (as explained above this means popularity, trust and social proof).

#3 – It’s a sensible way to expand your group of fans organically. Your potential customers can follow your site by clicking so on button while not having to go to Facebook.

Hint: For optimum results, squeeze LIKE box above fold (on the sidebar).

Hint 2: It’s also possible to popup so on box to new users (by way of example, once they spend A minute with a page, once they scroll down to underneath or once they attempt to leave your page – even though this is useful with regards to getting new likes, you ought to be careful not to allow it to be too distracting on your users.)

Step 5: Follow these tips to increase post engagement

So far, we’ve created an optimized Facebook business page, added friends to personal Facebook page and placed so on box within a prominent position on our website.

The next natural step would be to start sharing happy to keep your fans happy as well as perhaps have the ability to convert them from fans > website visitors > customers.

Some simple rules to follow that may raise the user engagement with your facebook business page:

#1 – Share relevant content: Share content that the fans count on seeing with your page. As an example, if your web site is about Social media, share content associated with social websites and not about sports or something different you could like. If the users need to read sports news, they do know finding them.

#2 – Don’t forget which they follow your business page to have updates about your website (and niche) and not about your social gatherings: In order to get social, then make use of personal Facebook page, your business page is about your site.

#3 – Typically thumb, I use my business page to share content from my niche only, basically have to share an issue that is just not associated with my niche, I use my personal page.

#4 – Don’t be too promotional: Sharing promotional content (all the time) in your Facebook page will drive your fans away. When you have a promotion to share or something that may benefit your fans, that can be done but don’t go crazy.

Try to create interesting, shareable content which is associated with your niche, of course this will not come from your site. Have a very balance between promotional and content that the followers may want to read.

Step 6: Share intriquing, notable and top quality content (not only links)

I made some tests in connection with impact of descriptions when you are performing a Facebook update determined out that Facebook posts with ‘lists’ read more likes than posts with links. Allow me to provide you with an illustration to understand After all.

When you need to share a blog post from the website on Facebook, put forth Facebook status updates and enter the webpage URL. It looks similar to this:

You can share this post without adding any extra information. If the title and images are fantastic, you’re going to get several likes with regards to the time you’re making the post, number of fans etc.

If one one other hand, you enrich your posting by adding more details and also a subscriber base, then other activities being equal, you’re more prone to gain in likes and shares.

For me this may cause sense because people that visit a title and image within their timeline might not ‘Like It’ since it provides no value to them (don’t forget that the average user is presented with numerous postings within their timeline should they login to Facebook).

On one other hand once you provide them with valuable, top quality and straightforward to learn information (as being a list), they’ll click on the LIKE button since they read something useful while not having to leave their timeline.

Note: It is a known undeniable fact that folks have an inclination of LIKING a blog post without reading it so provide them with why you should do this; your site visits might not increase but the engagement factor of the posts will rise.

Step 7: Share images, videos and emotions

If you adopt a glance at one of the most popular Facebook pages, you will recognize that they have an inclination to share images, videos, infographics, charts etc, with their usual text only postings.

This kind of content gets more likes and shares and consequently the page gets more fans and followers.

In a recent study by Buzzsumo, they identified that the most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to get additional fans & followers

Why should someone follow your Facebook business page?

You have to give incentives to facebook users to follow your page. A few suggestions to consider:

Quality updates – This can be the best incentive you can give your users. Before posting anything in your page, you have to be sure that it offers a superior value for your audience. When you do this consistently, you existing followers will share it using their friends which will have more users.

Run a competitive sport – Many sites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this article would be to Much like the page first. There are numerous tools to do that but are thinking about that when you don’t have a known brand this many stop so successful.

Content upgrades – If you have a blog, you should use ask users to love your page to have latest version of the post. This involves extra tools however it is something worth testing out.

Step 9: You have to market your own content and page

When you develop your business page don’t expect that it’s going to magically get thousands of fans. Aside from the tips outlined above, you also have to advertise your business page in places besides Facebook.

A few suggestions to take into consideration that helped my case:

Promote in other social websites networks – If you have accounts along with other social websites channels e.g. Google+, Pinterest etc. you can periodically ask your followers to become listed on your self on Facebook as well. Be polite and reveal to them the huge benefits from the process.

Promote in Twitter – Besides posting about your Facebook page on other social websites networks, you can benefit from twitter’s interactive features.

When you recruit a new twitter follower, send them an exclusive (personalized) message and have the crooks to follow your self on facebook (both your business and personal pages).

This method even though it is time consuming, (I did so it manually and not using any tools) it might produce really good results.

Promote with your newsletter – If you have a newsletter or if you talk with your readers via email, just be sure you make them follow your Facebook page.

Do not only write the FB URL within your signature but Question them politely to love your business page.

Step 10: Facebook ads is really a must

I have saved among the easiest and quite a few good ways to improve your Facebook fans for last, as it is often the only person that it’s not free.

Facebook comes with a self-service ad platform used with the idea to improve your group of fans (market your page), improve your posts, get more leads, increase conversions or perform a number of other actions (as shown within the image above).

The procedure is fairly easy and straightforward. Basically you select a site you possess, select your main goal (market your page), select your audience (based on country, age, other demographics and interests) after which set your evryday budget and duration.

The cost per campaign is dependent upon several factors. The easiest method to assess if Facebook ads is a great treatment for improve your group of fans, would be to operate a pilot campaign for 2 days.

Spend $10-$20 dollars daily and run the campaigns for any fixed duration (a minimum of per week). At the conclusion, you can assess if the fee per like is one thing you’re prepared to buy.

I had accomplishment with Facebook ads for both my websites and then for client websites and that i run campaigns monthly (stay) to boost my facebook likes.

It must be noted by investing in Facebook ads you don’t buy likes but views. Many individuals believe whatever you buy is Facebook likes but usually you make payment for Facebook to demonstrate your ad to more Facebook users.

If what you’re advertising is interesting, then lots more people will hit so on button so spend some time and think about the message you need to display with your ad and also the image to work with.

Conclusion

Having a big number of Facebook fans in your business pages is vital for credibility and social promotion purposes.

If this wasn’t essential in the ultimate place, then nobody would care and also the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.

Once you are doing the required optimizations for your business page (steps 1 and a pair of above), then a fastest way to get additional followers is by using Facebook ads. Along with some A/B testing you can get to 10,000 fans without greater than $1,000 (spread into a amount of months).

Once you are doing everything properly and provided that you’ve got a great services or products, you can expand your fans to 100,000+ like I did so with the Facebook Page of my fitness blog.