Exactly how to Get Your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate having a real example ways to get over 10,000 fans on your Facebook business page.

Facebook may be the king of social networks using more than 1.79 billion active users each month (Updated December 2016). It really is utilized by over 60% of Internet users Worldwide in fact it is an excellent tool for promoting a service or product, finding customers or gaining more loyal readers (followers).

To take advantage of this for business purposes, you need to have plenty of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is vital.

What may be the significance of having many Facebook fans on your business page?

It indicates popularity – It’s obvious that this variety of fans reveals how popular a web site is. A business business page with 100,000 followers is more popular compared to a page with 1,000 fans this also results in a variety of other benefits (described below).

It indicates trust – Should you can’t see the relationship between Facebook fans and business trust, have in mind that this US State Department spent $630,000 to boost their Facebook Fans from 100,000 to 2 million in the years 2011-2012 (See related post from marketingland).

Why did this is done? Because in today’s World an effective business, blog or website will need plenty of Facebook fans. 5 years ago this didn’t subject in the Modern, social proof is vital.

More fans, more visits – The greater fans you’ve got, the higher may be the amount of people that will view your posts within their timeline and perhaps visit your website.

While this really is, it ought to be noted that doesn’t all your fans might find your content.

As already explained within a previous post, How to boost your Facebook Page Organic Reach, only a small percentage of the followers (a maximum of Four percent) might find your status updates.

This number can differ, what is vital to know now, happens when you’ve got 10,000 fans and you post a new update, it will be seen organically with a max of 300-400 people.

It’s best for SEO as well – Although officially Google does not admit that social networking is often a ranking factor, numerous studies show popular websites on Facebook are more inclined to perform better in search, today quite popular websites (other factors being equal).

How to look from 0 to 10,000 Facebook fans

Now that you will be believing that creating a lots of Facebook fans is vital to your website and business, let’s see step-by-step the way to move from 0 to 10,000 fans.

Note: These are the basic exact same steps I followed to boost the facebook followers of my fitness blog’s facebook page. The page has over 100K fans also it continous to develop organically.

Step 1: First things first – you need to have a Facebook business page

It sounds silly for the experienced however for beginners to social networking this might be something new: Your own Facebook page differs from a business page.

If you would like to have friends on Facebook to express your holiday photos you’ll need to generate a personal page however if you wish to have fans and followers to your website or business you’ll need to generate a Facebook business page.

So, step one is to make certain you build a Facebook business page and also the alternative is to be sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we speak about Facebook business page optimization we mean deciding on a friendly page title (username), writing an appealing description (inside the short description field), providing accurate information for long description, company overview, mission (see screenshot below) and naturally posting interesting content – this is actually the most important optimization tip coming from all.

The company’s content posted on your Facebook business page will even determine it’s success or failure.

Having an optimized Facebook page makes it much easier to get new fans or maybe more likes from ads even as might find below.

Step 3: Reap the benefits of your personal Facebook account

I mentioned in 1 above you will want to have a business page and not a private page, however you still need to provide an active personal facebook account.

Here is why:

After you post an update on your business page, one way to boost exposure and likes, is to share that post on your personal page too.

People you’ve got as friends on your personal page are more inclined to ‘like’ and ‘interact’ with the post shared from the business page and will also improve the engagement factor of the posts.

As an outcome, facebook will demonstrate your content to more fans (organically).

So, one way to boost the volume of folks that view your content and go after dark 4% person group of followers is to share and promote the post on your personal page.

It goes without saying that this greater the variety of friends the bigger may be the visibility from the post.

Also, make certain you invite all your existing friends (and new ones) to love your Facebook business page. Do this every time you acquire a new ‘friend’.

Step 4: Add some Facebook Like box on your website

This is again social media marketing 101 however you require the Facebook like box on your website for several reasons:

#1 – It’s a way to associate your site with the Facebook business page. To put it differently it is just a approach to ‘tell’ search engines that this can be your official Facebook business page.

#2 – When you invest in plenty of fans, this really is something you ought to be proud off and something to show for your users (as explained above this implies popularity, trust and social proof).

#3 – It’s the best way to increase your group of followers organically. Your readers can follow your site by clicking so on button and never have to check out Facebook.

Hint: For optimum results, set the LIKE box above fold (on the sidebar).

Hint 2: It’s also possible to popup such box to new users (by way of example, as soon as they spend 60 seconds on the page, as soon as they scroll down to the bottom or as soon as they try to leave your page – even if this is useful regarding getting new likes, you have to be careful not to help it become too distracting to your users.)

Step 5: Follow these suggestions to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to the personal Facebook page and placed such box within a prominent position on the website.

The next natural step is to start sharing prepared to maintain fans happy and possibly be capable of convert them from fans > website visitors > customers.

Some simple rules to adhere to that will improve the user engagement with your facebook business page:

#1 – Share relevant content: Share content that the fans anticipate seeing with your page. For example, if the web site is about Social media, share content linked to social networking and not about sports or some different you could like. In case your users desire to read sports news, they understand finding them.

#2 – Don’t forget that they can follow your company page to have updates about your website (and niche) and not about your social gatherings: If you need to get social, then takes place personal Facebook page, your company page is around your site.

#3 – As a rule thumb, I personally use my offer page to express content from my niche only, if I must share a thing that is not linked to my niche, I personally use my personal page.

#4 – Don’t be too promotional: Sharing promotional content (constantly) on your Facebook page will drive your fans away. When you’ve got an advancement to express or something that might benefit your fans, you can do so but don’t add too much.

Try to post interesting, shareable content that is linked to your niche, of course this will not come completely from your site. Have a balance between promotional and content that the followers might choose to read.

Step 6: Share interesting and high quality content (not just links)

I made some tests about the impact of descriptions when you are conducting a Facebook update determined out that Facebook posts with ‘lists’ acquire more likes than posts with simply links. I want to give you one example to understand what I mean.

When you would like to share a post from the website on Facebook, you try to Facebook status updates and type in the webpage URL. It looks similar to this:

You can share this article without adding the other information. In case your title and images are great, you will definately get numerous likes based on the time you’re making the post, variety of fans etc.

If one the opposite hand, you enrich your post by adding more info specifically a listing, then other pursuits being equal, you’re prone to gain more likes and shares.

For me this may cause sense because people that go to a title and image within their timeline might not ‘Like It’ since it provides no value in their mind (don’t forget that this average user is offered numerous postings within their timeline should they login to Facebook).

On the opposite hand when you let them have valuable, high quality and easy to learn information (just like a list), they’ll click the LIKE button simply because they read something helpful and never have to leave their timeline.

Note: It is just a known indisputable fact that people have an inclination of LIKING a post without reading it so let them have top reasons to do this; your site visits might not increase but the engagement factor of the posts will rise.

Step 7: Share images, videos and emotions

If you take a peek at many of the most popular Facebook pages, you will notice that they generally tend to express images, videos, infographics, charts etc, together with their usual text only postings.

This type of content gets more likes and shares and thus the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified that this most shared and liked content on Facebook, contains the following characteristics:

Step 8: Provide incentives to get additional fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to adhere to your page. A number of ideas to consider:

Quality updates – This is the best incentive it is possible to offer users. Before posting anything on your page, you should make certain that it gives you value for your audience. If you do this consistently, you existing followers will share it using friends and will also have more users.

Run a competition – Many sites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is to Just like the page first. There are many tools to do this but have in mind that when you don’t have a known brand this many ‘t be so successful.

Content upgrades – In case you have your blog, you should use ask users to adore your page to obtain an new version of the post. This implies extra tools but it’s something worth testing out.

Step 9: You need to promote your own content and page

When you develop your company page don’t expect that it’s going to magically get 1000s of fans. Aside from the tips outlined above, you might also need to advertise your company page in places besides Facebook.

A few ideas to consider that assisted my case:

Promote in other social networking networks – In case you have accounts with social networking channels e.g. Google+, Pinterest etc. it is possible to periodically ask your followers to participate your self on Facebook too. Be polite and show them the advantages from doing this.

Promote in Twitter – Besides posting about your Facebook page on other social networking networks, it is possible to take advantage of twitter’s interactive features.

When you recruit a new twitter follower, send them an individual (personalized) message and get them to follow your self on facebook (both your personal and business pages).

This method although it is time consuming, (Used to do it manually and not using any tools) it may produce really good results.

Promote with your newsletter – In case you have a newsletter or you communicate with your readers via email, make certain you you can keep them follow your Facebook page.

Do not just write the FB URL through your signature but Inquire further politely to adore your company page.

Step 10: Facebook ads is often a must

I have saved among the easiest and most effective ways to increase your Facebook fans for last, as it is often the only person that it’s not free.

Facebook offers a self-service ad platform which you can use with the idea to increase your group of followers (promote your page), enhance your posts, get more leads, increase conversions or carry out a variety of other actions (as shown inside the image above).

The procedure is actually comparatively basic and straightforward. Basically you choose a page you possess, select your goal (promote your page), select your audience (according to country, age, other demographics and interests) and then set your day-to-day budget and duration.

The cost per campaign is determined by numerous factors. The best way to assess if Facebook ads is a good means to fix increase your group of followers, is to manage a pilot campaign for two days.

Spend $10-$20 dollars every day and run the campaigns for the fixed duration (at least every week). At the end, it is possible to assess if the cost per like is a thing you’re prepared to pay for.

I had great results with Facebook ads both for my websites and for client websites and that i run campaigns on a monthly basis (for a few days) to boost my facebook likes.

It ought to be noted by using Facebook ads you don’t buy likes but views. A lot of people believe that everything you pay for is Facebook likes in fact you pay Facebook to show your ad to more Facebook users.

If what you really are advertising is interesting, then lots more people will hit such button so spend an afternoon and consider the message you would like to display with your ad plus the image to work with.

Conclusion

Having a large variety of Facebook fans on your business pages is critical for credibility and social promotion purposes.

If this wasn’t critical in consumers, then nobody would care and also the US State Department wouldn’t need to spend $630 thousands for Facebook campaigns.

Once you need to do the necessary optimizations for your business page (steps 1 and 2 above), then the easiest method to get additional followers is to apply Facebook ads. Along with some A/B testing you can find to 10,000 fans with no over $1,000 (spread into a duration of months).

Once you need to do everything properly and provided that you have a great services or products, it is possible to increase your fans to 100,000+ like Used to do with the Facebook Page of my fitness blog.