Just how to obtain your First 10,000 Fans on Facebook (Case Study)

The 10 steps below demonstrate using a real example ways to get more than 10,000 fans on the Facebook business page.

Facebook may be the king of social support systems using more than 1.79 billion active users a month (Updated December 2016). It’s utilized by more than 60% of Web users Worldwide which is an incredible tool for promoting a service or product, finding new clients or gaining more loyal readers (followers).

To use this for business purposes, you’ll want lots of fans (followers) on the Facebook business page. Let’s see below why having many Facebook fans is vital.

What may be the importance of having many Facebook fans on the business page?

It indicates popularity – It’s obvious that this amount of fans reveals how popular a website is. A fanpage business page with 100,000 followers is much more popular than a page with 1,000 fans this also results in a amount of other benefits (described below).

It indicates trust – In the event you can’t view the relationship between Facebook fans and business trust, have in mind that this US State Department spent $630,000 to boost their Facebook Fans from 100,000 to 2 million throughout the years 2011-2012 (See related post from marketingland).

Why did this is done? Because in today’s World an excellent business, blog or website needs to have lots of Facebook fans. Five Years ago this would not make a difference in the 21st century, social proof is vital.

More fans, more visits – Greater fans you’ve, the harder may be the number of individuals that will see your posts within their timeline and perchance see your website.

While this is, it ought to be noted that all of your fans will see your posts.

As already explained in a previous post, How to boost your Facebook Page Organic Reach, just a small portion of one’s followers (at most 4 %) will see your status updates.

This number may vary, but what is vital to comprehend now, is that if you’ve 10,000 fans and also you post a fresh update, it will likely be seen organically by a max of 300-400 people.

It’s great for SEO as well – Although officially The search engines do not admit that social websites is really a ranking factor, many studies show popular websites on Facebook are more inclined to perform better in search, today very popular websites (additional circumstances being equal).

How to travel from 0 to 10,000 Facebook fans

Now that you’re convinced that developing a large amount of Facebook fans is vital on your website and business, let’s see step-by-step the way to move from 0 to 10,000 fans.

Note: These are the basic very same steps I followed to boost the facebook followers of my fitness blog’s facebook page. The page has more than 100K fans and it continous to develop organically.

Step 1: First things first – you’ll want a Facebook business page

It sounds silly for that experienced however for beginners to social websites this might be new things: A private Facebook page differs from a company page.

If you would like to have friends on Facebook to talk about your holiday photos you will want to make a personal page though if you are looking for fans and followers on your website or business you will want to make a Facebook business page.

So, the initial step is always to make certain you create a Facebook business page as well as the second step is always to keep your page is properly optimized.

Step 2: Optimize your Facebook business page

When we mention Facebook business page optimization we mean deciding on a friendly page title (username), writing an appealing description (inside the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) and of course posting interesting content – this is the most crucial optimization tip of most.

The quality of the content posted on the Facebook business page will even determine it’s success or failure.

Having an optimized Facebook page makes it much simpler to draw new fans or maybe more likes from ads once we will see below.

Step 3: Reap the benefits of your personal Facebook account

I mentioned in step one above you will want to have a business page instead of a private page, nevertheless, you still need come with an active personal facebook account.

Here is the reason:

After you post an update on the business page, one of the ways to boost exposure and likes, is always to share that post on the personal page as well.

People you’ve as friends on the personal page are more inclined to ‘like’ and ‘interact’ using the post shared out of your business page and will also raise the engagement factor of one’s posts.

As a result, facebook can have your posts to more fans (organically).

So, one of the ways to boost the volume of people that view your posts and go at night 4% people fan base is always to share and promote the post on the personal page.

It goes without saying that this more amount of friends the bigger would be the visibility of the post.

Also, make certain you invite all of your existing friends (and a) to like your Facebook business page. Accomplish that when you obtain a new ‘friend’.

Step 4: Add some Facebook Like box on the website

This is again social internet marketing 101 nevertheless, you need to have the Facebook like box on the website for 3 reasons:

#1 – It’s a means to associate your web site using the Facebook business page. In other words it’s a strategy to ‘tell’ search engines like google that is the official Facebook business page.

#2 – When you’re getting lots of fans, this really is something should be proud off then one to show to your users (as explained above this implies popularity, trust and social proof).

#3 – It’s a good way to grow your fan base organically. Your potential customers can follow your web site by clicking so on button and never have to go to Facebook.

Hint: For maximum results, placed the LIKE box above fold (for the sidebar).

Hint 2: You can also popup such box to new users (for instance, when they spend A minute with a page, when they scroll as a result of the lower or when they attempt to leave your page – even though this is useful regarding getting new likes, you have to be careful to never allow it to be too distracting on your users.)

Step 5: Follow these suggestions to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to our personal Facebook page and placed such box in a prominent position on the website.

The next natural step is always to start sharing happy to maintain fans happy and maybe find a way to convert them from fans > website visitors > customers.

Some simple rules to check out that will raise the user engagement together with your facebook business page:

#1 – Share relevant content: Share content that the fans expect to see in your page. For instance, in case your website is about Social networking, share content associated with social websites instead of about sports or some different you could like. If your users need to read sports news, they know how to locate them.

#2 – Don’t forget that they follow your company page to get updates concerning your website (and niche) instead of concerning your social gatherings: In order to get social, then takes place personal Facebook page, your company page is about your web site.

#3 – As a rule thumb, I use my opportunity page to talk about content from my niche only, only should share something is not associated with my niche, I use my personal page.

#4 – Don’t be too promotional: Sharing promotional content (all the time) on the Facebook page will drive your fans away. When you have a campaign to talk about something like that that might benefit your fans, this can be done but don’t overdo it.

Try to write interesting, shareable content that is certainly associated with your niche, of course this doesn’t come from your web site. Maintain a balance between promotional and content that the followers might want to read.

Step 6: Share intriquing, notable and top quality content (not simply links)

I made some tests regarding the impact of descriptions when performing a Facebook update and found out that Facebook posts with ‘lists’ acquire more likes than posts with just links. Let me provide you with an example to understand what I am talking about.

When you would like to share a post out of your website on Facebook, you want to Facebook status updates and go into the webpage URL. It looks something similar to this:

You can share this article without adding any additional information. If your title and images are fantastic, you’ll get many likes depending on the time you make the post, amount of fans etc.

If one the opposite hand, you enrich your post with the help of more information and particularly a list, then other activities being equal, you might be very likely to gain in likes and shares.

For me this will make sense because people that go to a title and image within their timeline might not exactly ‘Like It’ mainly because it provides no value for them (don’t forget that this average user is assigned numerous postings within their timeline every time they login to Facebook).

On the opposite hand once you allow them to have valuable, top quality and simple to read information (being a list), they will click on the LIKE button because they read something helpful and never have to leave their timeline.

Note: It is a known fact that folks have a tendency of LIKING a post without reading it so allow them to have top reasons to accomplish that; your web site visits might not exactly increase though the engagement factor of one’s posts will rise.

Step 7: Share images, videos and emotions

If you adopt a look at some of the most popular Facebook pages, so as to they generally tend to talk about images, videos, infographics, charts etc, with their usual text only postings.

This form of content gets more likes and shares and for that reason the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified that this most shared and liked content on Facebook, gets the following characteristics:

Step 8: Provide incentives to get more fans & followers

Why should someone follow your Facebook business page?

You should give incentives to facebook users to check out your page. Several suggestions to consider:

Quality updates – Here is the best incentive you are able to offer users. Before posting anything on the page, you should be sure that it offers a superior value to your audience. Choosing this consistently, you existing followers will share it with their friends and will also get more users.

Run a competitive sport – Some run contests on Facebook and giveaway different gifts. The ‘price’ for joining this article is always to LIKE the page first. There are various tools to achieve that but have in mind that when you don’t have a known brand this many ‘t be so successful.

Content upgrades – For those who have your blog post, you should use ask users to adore your page to get an latest version of one’s post. This involves extra tools but it is something worth testing out.

Step 9: You’ll want to market own content and page

When you create your company page don’t expect it will magically get a large number of fans. Besides the tips outlined above, you need to to market your company page in places apart from Facebook.

A few suggestions to take into consideration that worked for my case:

Promote in other social websites networks – For those who have accounts to social websites channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to participate your self on Facebook as well. Be polite and explain to them the huge benefits from doing this.

Promote in Twitter – Besides posting concerning your Facebook page on other social websites networks, you are able to take advantage of twitter’s interactive features.

When you have a new twitter follower, send them a private (personalized) message and enquire of them to follow your self on facebook (both your business and personal pages).

This method although it is time consuming, (Used to do it manually instead of using any tools) it can produce great results.

Promote in your newsletter – For those who have a newsletter or if you talk with your readers via email, make certain you make them follow your Facebook page.

Do not simply write the FB URL using your signature but Inquire further politely to adore your company page.

Step 10: Facebook ads is really a must

I have saved one of several easiest and quite a few good ways to enhance your Facebook fans for last, because it is the only one that it’s not free.

Facebook comes with a self-service ad platform that can be used with the idea to enhance your fan base (market page), enhance your posts, get more leads, increase conversions or perform a amount of other actions (as shown inside the image above).

The procedure is fairly simple and straightforward. Basically you select a page you have, select your goals (market page), select your audience (depending on country, age, other demographics and interests) then set your daily budget and duration.

The cost per campaign depends upon many factors. The ultimate way to assess if Facebook ads is an excellent means to fix enhance your fan base, is always to chance a pilot campaign for a couple of days.

Spend $10-$20 dollars every day and run the campaigns for the fixed duration (a minimum of every week). At the conclusion, you are able to evaluate if the price per like is one area you might be happy to purchase.

I had accomplishment with Facebook ads for both my websites and then for client websites and that i run campaigns each month (for several days) to boost my facebook likes.

It should be noted by purchasing Facebook ads you don’t buy likes but views. Many individuals feel that what you purchase is Facebook likes but in reality you make payment for Facebook to show your ad to more Facebook users.

If what you are advertising is interesting, then lots more people will hit such button so spend some time and consider the message you would like to display in your ad along with the image to use.

Conclusion

Having a big amount of Facebook fans on the business pages is very important for credibility and social promotion purposes.

If this wasn’t essential in consumers, then nobody would care as well as the US State Department wouldn’t need to spend $630 thousands for Facebook campaigns.

Once you need to do the essential optimizations to your business page (steps 1 and 2 above), then the easiest way to get more followers is to apply Facebook ads. Along with some A/B testing you can get to 10,000 fans with no more than $1,000 (spread in a duration of months).

Once you need to do everything properly and provided that you do have a great product or service, you are able to grow your fans to 100,000+ like Used to do using the Facebook Page of my fitness blog.