If you are spening too much time working on your business, rather than having the results you need, you could have a company process or two which is broken and requirements fixing.
Most business owners I run into all have exactly the same types of problem. Their Follow-through is either broken or non-existent. They also don’t have a system in position for these ways to work accordingly.
so Let’s start where you started. I’m not going to really get into what your doing wrong and what’s broken, that’s simply redundant I am going to only speak about what works due to short space to enable you to start making consistent and predictable results.
First it is important to know the differing types of media platforms most business owners use make an effort to market their product or services.
These media channels exist online along with offline and I’ll name just a few of the more recognized, so you will have a general understanding.
Some Online media channels are:
-YouTube
-PPC (pay per click)
Offline Media Consist of:
-Newspaper Advertising
-Direct Mail
-Magazines
-Trade Shows
-etc…
You obtain the idea.
Like a business proprietor I will bet that you’re operating over a one dimensional basis which can be very limiting with regards to gaining a reliable client base.
The more media you should use effectively the greater successful your operations will become. Key word “Effectively”….
However Let’s not go jumping into any and every media platform believing that the greater you use the good chances you’ve for fulfillment.
It won’t if you take exactly the same broken system to multiple media channels You’ll fail and you’ll fail miserably.
The bottom line is to repair your broken processes or else you will have exactly the same results will all the media channels you advertise on.
How Do You Fix it.
You can find 3 components that businesses will need to have in position to be able to have a conssistent flow of recent leads and clients.
Component 1 ~ You have to first before anything else, have a compelling offer to attact your perfect customer.
You should stay away from how to get leads your main goal like a business proprietor would be to solve problems by presenting methods to a targeted customer.
Your advertisements should speak straight to an ideal client providing them with a clear means to fix a problem they are experiencing. No exceptions to the rule.
Component 2 ~ You need a means to capture leads. If you don’t have a system in position for capturing the attention of your prospects before trying to sell them, you’re way off the mark.
Fix this now! There all types of lead capture software out online that can be used I fould conducive Pages are pretty solid try them out. These people have a good system in order to business owners achieve this.
Component 3 ~ You need a means to follow up with your leads. If you feel about it everything you’ve ever bought or joined there is a compelling offer to first gain your attention.
Then when they’d your attention you’re followed up with and given more info.
In the event the offer is at line in what you’re searching for that might solve the immediate problem that the were having, that’s when in support of whenever you determined to get.
Your visitors, clients, and prospects are not any different.
1. Present a compelling means to fix a problem disguised as a possible offer
2. capture the lead
3. Follow up to make the sale.
This can be a really broad overview however hope it will help you to definitely start thinking in the right direction like a business proprietor.
In your Success
-Larry
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