The launch of Instagram advertising has been welcomed with open arms by businesses all over the world, who will be now able to utilize the favorite platform to reach over 400 million active users globally.
For those at the center Eastern region, its launch has been even more celebrated, as being a most of the Arab speaking population are more entirely on Instagram compared to some other social media marketing platform.
Just what exactly makes Instagram Advertising this type of win, and just how can your business utilize it?
Instagram generally gives a much higher engagement rate than some other social platform. For those who have an engaged Instagram profile, so as to it can be a great deal more likely for your posts rise to the top on the channel compared to other platforms. It’s also relatively easier to achieve a good following on Instagram organically.
The roll-out of Ads allow it to be even easier to reach targeted users on instagram viewer, and can do wonders when used in a highly effective manner.
What you need to be familiar with Instagram Advertising
It provides multiple ad formats
Instagram advertising will give you three kinds of ads: image, video and carousel. Image ads enable you to use visual imagery to inform your story and in addition allure your target market to take action while video ads offer you around A few seconds to provide your message as artistically as you wish & carousel option is image ads on steroids, enabling you to use multiple images that the viewer can swipe through, providing multiple the possiblility to trigger an action.
You have call-to-action buttons for driving traffic to your website
The most frustrating part when it comes to social media is – triggering engagement. You may get plenty of likes and comments, but driving exactly the same traffic to your websites are somewhat tricky. Instagram ads offer call-to-action buttons (similar to Facebook ads) where you can drive traffic straight away to your website. The call-to-action buttons can be found on all of the three ad format types.
Specific ad targeting
Instagram advertisers have invariably been capable to target audiences by age, location, and gender. However, it can be working together with parent company Facebook to reach users based on their interests and connections on both networks – a uniquely powerful data set of people’s selections.
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