Globally, the use of cell phones, smartphones, iPads and tablets for surfing the internet is growing within an alarming rate due to its convenience, cost-efficiency, ease. The usage of cellular phones is closing a digital divide between your rich and poor; and the urban and rural dwellers. All businesses are duty-bound to develop websites which are mobile-friendly to be able to reach these mobile users. A way of doing this is to create designs which are responsive to different devices and screen sizes.
What then is responsive web design?
Responsive web site design (RWD) is really a technique found in web site design to allow for webpages answer the display size, orientation and platform with the device an individual is viewing with.
Responsive design include the simple the first thing which includes changed the browsing behavior of browsers recently. Such websites are capable of changing from device to device. As an example, if a user switches from the cellphone with a tablet device, your website automatically adapts and dynamically fits how big is the screen.
Without delving much in to the technicalities linked to designing such websites, the following are the business advantages of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that make contents change across all screen resolutions and devices. It has foreground images that scale using the layout to reveal and hide elements of images on the website. This fluidity causes it to be user-friendly, accessible and exquisite in comparison to conventional websites. Users are able to surf your website no matter the environment they find themselves, hence increasing the reach of your business website.
Consolidate business marketing efforts: Google has recommended responsive design as best practice so companies that don’t have choices at a disadvantage. Being the most favored global search results, Google explained that responsive websites are easy to crawl and perform favourably searching results.
In accordance with Moz, a well-respected search company in their 2015 Optimization Factors, 150 marketing professionals dedicated to SEO were surveyed and the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness from the Ranking Factors report.
Given this knowledge, we could safely say for certain that creating a responsive website may help augment marketing efforts of organizations to attain their business objectives.
Affordable: Using desktop or laptops is normally more expensive and/or inconvenient than using cellular phones. Cellular devices offer quick and easy entry to information on the move. Responsive websites are thus cost effective for users who spend virtually no in time a workplace.
For businesses, the responsive web site design reduces design and development costs they do not have to develop different websites for various devices. Additionally, businesses preserves cash on maintenance costs while they will likely be concentrating on only 1 website.
For more details about web design you can check our web site: here