More websites are sporting ‘https’ secure connections today. What’s gives, and just how do you know should your website could use an SSL certificate, too?
You may or might not have noticed this, but some website URLs contain an extra ‘s’ inside their website name: “https://”. If you’re like most, you don’t have a very clue about its meaning… but you should! Here, determine what that ‘s’ means, and why you might want to buy one to your website, too.
What’s SSL?
SSL means Secure Sockets Layer, which denotes a supplementary layer of security for a website (hence, the excess ‘s’ in the http). When visitors find an SSL-protected website, they understand their connection to the website is encrypted.
Encryption means hackers won’t manage to intercept data that’s exchanged between visitors’ browsers along with the server in the website they’re browsing. SSL is becoming more predominant as hacking and other malicious incidents are rising.
Does Your WordPress Blog Need SSL?
It was once that just eCommerce websites needed WildCard SSL Certificate, to shield customers’ charge card as well as information during purchase transactions. That’s no longer true.
Now, even WordPress blogs or Facebook application pages can be helped by SSL… allow me to share three reasons why.
1. Security
These days, even simple blogs sometimes require data from visitors. An email capture, by way of example, represents a transfer of sensitive data between both you and your visitors. Hackers would like to have that data. SSL stops them right where they are, blocking what’s called “interception” or “man-in-the-middle attacks”.
But although you may don’t offer an e-mail capture pop-up on your own site, an SSL certificate for use on your website is advisable.
2. Trustworthiness
In the event you begin looking around, you’ll recognize that websites you normally wouldn’t think would need an SSL will have one. That’s since the factors behind you get one go beyond security, and something of them is trustworthiness.
Once your visitors see that you’ve gone further to ensure their browsing experience in your blog or Facebook application page is safe, their level of trust on your web site is raised significantly.
To highlight your SSL, a trust seal or badge is usually offered… put it to use! They look great on your own Facebook Application pages, too, since users tend to be a bit cautious about apps in relation to protecting their internet security.
3. Rankings
HTTPS has become a “ranking signal” inside the Internet search engine algorithm. Google clearly states this, telling webmasters that sites that show an SSL will certainly get preferred treatment within the rankings. They are actually pushing for the purpose they call “HTTPS everywhere”. Their dream looks like it’s an entirely secure internet where hackers are blocked wherever they turn!
Although it’s simply a weak ranking signal at this stage, SSL may figure more prominently inside the rankings someday down the road. Google explains actually giving site owners time for you to switch the signal from HTTPS by procuring SSL certificates for his or her sites.
To obtain your own SSL certificate for the website, try our Comodo® Positive SSL Certificates for WordPress blogs and Facebook Application pages. They begin at just $4.95 per year.
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