Globally, the application of mobiles, smartphones, iPads and tablets for surfing the net is growing with an alarming rate because of its convenience, cost-efficiency, ease and comfort. Using cellular phones is closing digital divide involving the rich and poor; along with the urban and rural dwellers. Every business are duty-bound to build up websites which might be mobile-friendly as a way to reach these mobile users. Another way of doing this is to create designs which might be understanding of different devices and screen sizes.
What then is responsive website design?
Responsive WEB DESIGN can be a technique employed in website design to allow webpages answer the screen size, orientation and platform in the device a user is viewing with.
Responsive design include the simple the first thing containing changed the browsing behavior of browsers these days. Such websites are equipped for changing from device to device. By way of example, in case a user switches from a cell phone to some tablet device, the website automatically adapts and dynamically fits the size of the screen.
Without delving much in to the technicalities linked to designing such websites, the following are the organization important things about responsive design.
User-friendly: Responsive websites are highly liquid and fluid that make contents change across all screen resolutions and devices. They have foreground images that scale together with the layout to reveal and hide elements of images online. This fluidity causes it to be user-friendly, accessible and delightful in comparison to conventional websites. Users are able to surf your web site regardless of the environment they end up, hence improving the reach of your business website.
Consolidate business marketing efforts: Google has recommended responsive design as best practice so firms that will not have options really missing out. Being the most popular global search engine, Google explained that responsive websites are simple to crawl and perform favourably browsing results.
In accordance with Moz, a well-respected search company of their 2015 Search engine results positioning Factors, 150 marketing professionals dedicated to SEO were surveyed along with the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness in the Ranking Factors report.
Given this knowledge, we can easily safely say for sure that creating a responsive website can help augment marketing efforts of organizations to realize their business objectives.
Cost-effective: Using desktop or laptops is generally more costly and/or inconvenient than using cellular phones. Cellular devices offer fast and simple use of information on the move. Responsive websites are thus cost effective for users who spend little to no period in an office space.
For businesses, the responsive website design reduces design and development costs since they don’t have to develop different websites many different devices. Additionally, businesses helps you to save money on maintenance costs since they will be centering on merely one website.
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