1. SOCIAL CONTENT WILL GAIN PROMINENCE
A lot more social media marketing content indexed on the internet as well as other popular search engines like yahoo, blurring the lines between ‘web’ and ‘social media’ SEO strategies.
76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to improve and support SEO Links to social media marketing networks leads to how search engines like yahoo understand your site is credible and relevant.
2. VIDEOS WILL STILL RULE
In 2015 marketers used video being a powerful tool to operate a vehicle their digital and top seos efforts. In 2016 expect more businesses to embrace the excitement, and employ videos to capture new audiences.
80% of video. Results that demonstrate up in SERPs are from YouTube
Videos get 50X better organic page ranks in Google when compared to against plain, static text results.
Video searches receive 41% higher click-through rate a in comparison with plain, static text content
3. MOBILE OPTIMIZATION Can become CRUCIAL
Today people use a variety of devices to get into content. Tablets, smartphones, laptops, phones and also watches have become standard tools to browse web. Engines like google know this and they also reward websites that look good on all devices.
Google now gives mobile friendly sites a ranking boost on mobile searches.
95% smartphone users have looked for local info.
Mobile search increased 43% every year.
Over 1.2 billion people get the web using their cellular phones.
4 of every 5 consumers use smartphones to search.
4. VOICE SEARCH FUNCTION A MUST
Voice search is quickly becoming a huge a part of mobile usage and possesses elevated the pain sensation of typing keywords to own a search query. However shift means your posts must be developed with voice search at heart.
60% teens use voice search as you’re watching TV
40% adults use voice search for directions.
5. CONTENT AGGREGATION Are certain to get BIGGER & BETTER
More than ever everyone is seeking content sources that offer every one of the relevant information they need within a place. Engines like google have noticed this trend and as a result content aggregators have become extremely popular in the SERPS.
6. The trend OF MOBILE APPS WILL GROW
As discussed above, use of mobile for web search is on all-time rise and apps just make the job easier. Just number of many mobile apps will overpower desktop and mobile websites.
Mobile phone applications are the cause of 52% of all time invested in online digital media. (TechCrunch)
Internet reveals that users spend 89% mobile time using apps.
85% of folks prefer native mobile apps to websites. (SearchEngineJournal)
7. Local search engine optimization For being Much more IMPORTANT
Local search is going stronger in the past. In 2016 you need to let Google know where you are located as well as what you are offering.
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