We (along with the other internet within the past decade) have already spent time convincing you with the significance about acquiring online reviews on your business. Let’s quickly just assume you’re sold on the advantages of having a few people tout how awesome you are on the web.
That said, it isn’t safe to visualize we all know wherever within the wide realm of the web we can easily point those well wishers once they need to sing our praises. I mean, organic beef be able to rattle off a couple of sites (“Yelp! But you can use them to show up online Maps, too?”), but unfortunately we cannot exactly use a laundry report on options at our disposal.
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Look at our report on the very best product review websites for B2B and B2C companies. Keep in mind that every industry has niche websites, too. For example, those invoved with district industry may wish to be on UrbanSpoon. This website post won’t end up in websites that are specific to one industry, however it will provide this website that connect with businesses in every industry.
Review Sites for B2C Companies
1) Amazon Customer testimonials
Amazon was among the first websites to allow customers to post reviews of goods in 1995, plus it remains probably the most important helpful consumers looking to make informed purchase decisions. Even when people can and even do obtain a product elsewhere, if it’s sold on Amazon.com — unless it’s gasoline or drug paraphernalia, that is — then many individuals can look up its Amazon review before they decide to buy.
What is going to separate your products from one that appears much like it? Those shiny gold stars and good customer reviews. Merchandise is rated on the five-star rating scale, which can be broken down by area of reviews per star, accompanied by most helpful customer reviews and many recent customer reviews.
2) Angie’s List
Aimed toward U.S.-based service businesses, Angie’s List is a “higher-end” review site, because users already have to fund membership. Nevertheless, you get whatever you buy. The reviews, given with an A-F scale, are normally very well-thought out — a small percentage that ranting and raving that’s more widespread on free review sites. The reviews cannot be anonymous, which will help eliminate fake or misrepresentative reviews, and companies may react to the reviews posted about the subject, too.
It’s free to create a page on your company. When you have yours, encourage your customers that are on Angie’s List to leave reviews there — members are the only ones able to get it done!
3) Choice
Have customers in Australia? Choice is a member-funded website operating out of Australia. Choice independently test services and products and offer performance reviews to their members. The bulk of the work they do involves testing services and products themselves, creating product comparisons, and writing buying guides. Furthermore, though, they actually do allow members to rate and discuss specific product models and brands with Choice members. For those who have customers in Australia, we recommend encouraging those people who are on CHOICE to leave reviews there.
4) Trustpilot
Trustpilot is a fast-growing, community-driven consumer review platform operating out of Denmark, although they’ve expanded away from Europe into 65 countries, like the U.S. System for businesses helps companies throughout the planet proactively collect customer reviews. It does not take customers who write both product and seller reviews, keeping it third-party verified.
Since they use a basic version for free (this lets you build a profile page and collect customer reviews), their paid versions allow you to create customizable review invitations, share ratings and reviews on social websites, and link review data for your internal business systems.
5) TestFreaks
Much like TrustPilot, the Swedish-based TestFreaks helps companies proactively collect customer reviews and write seller reviews to fit them. Another cool addition? Their question and answer feature, which lets prospective customers post questions and receive answers straight from your customer care team.
6) Which?
Which? is an independent consumer review organization that tests and reviews products after which writes about them. Unlike Angie’s List, it is the folks from which? who write the reviews — not the customers. They just don’t accept submissions for product testing or survey inclusion, nevertheless they do persuade folks permit them learn about their goods and services by emailing [email protected].
While this leaves less room so that you can influence whether your products or services find yourself on the site, will still be worthwhile to learn about and checking in about this popular site, specifically if you have customers within the U.K. The web site has testimonials for sets from dishwashers and tablets to cars and charge cards. They make certain you review every one of these products themselves, after which write about both their methodologies and results. Additionally, they take customer surveys of things prefer and worst firms for customer care.
A great deal of their content is free, but customers can be members for ?10.75 per month to get access to a “Best Buys” and “Don’t Buy” list, the most recent reviews of goods from other test labs, and access to their consumer legal counsel service.
7) ConsumerReports
A nonprofit organization, ConsumerReports is an independent product testing organization that runs unbiased tests to rate and recommend products. They’ve reviewed over 7.Seven million products, accept no advertising, and buy all goods that they test. (Fun fact: They buy and test 80 cars a year!) This can be about as legitimate since it gets. Therefore, there are no longer much you can do here “except” let’s say you sell something, make sure it is, really good.
Basically, you might have this amazing site as a lesson in excellent content creation. For each product they review, they supply review criteria, product overviews, a buying guide, and social sharing buttons. To make sure quite comprehensive and, well, helpful. Just about the true secret to great content, are we right?
8) TripAdvisor
If you are within the travel, hotel, airline, entertainment, or restaurant industries around the globe, you will want to look into the reviews around the popular website TripAdvisor. Because the largest travel site on earth, it has over 225 million reviews, opinions, and photos taken by travelers. They likewise have some awesome content on the about low airfares, travel guides, rental listings, and advice forums about you’ll find location on earth you could possibly image. A number of people look there before making a vacation.
The key into a successful profile on TripAdvisor is so that it is as close to the peak with their popularity index as you possibly can, to ensure people looking for information inside a specific place visit your listing. As outlined by TripAdvisor, the recognition ranking algorithm is founded on three key components: quantity, quality, and recency of reviews. Here’s an excerpt with the advice they give businesses looking to improve their ranking:
Quantity: Ask your friends and relatives to publish reviews, and rehearse our management center tools to remind them once they check out. Offering incentives for reviews is from the rules, though — have a look at our policy to ensure that you know very well what is and isn’t okay.
Quality: Guests who enjoyed top class hospitality along with a memorable experience are more inclined to write positive reviews. Monitor what previous reviewers wrote to find out what worked and did not perform best on your property so you can maintain and boost your service.
Recency: Recent reviews factor more strongly on your own popularity rankings and older reviews close to impact on a hotel’s ranking over time. Once more, encourage guests to publish reviews to help keep fresh content rolling in.”
9) Yelp
Yelp is a free review site that lets consumers rate businesses on the five-star scale. Service repair shop can create a profile on Yelp for free, and users can set up their unique free profiles to analyze an enterprise. You’re free to react to reviewers, too, but we recommend taking a balanced and polite approach to any negative reviews you receive, as Yelpers come in a reasonably tight-knit community.
Yelp has belong to fire over the past number of years for a few slightly shady practices, like incentivizing businesses to market using them in exchange for gaming looking latest results for their business (“Pay us money and we’ll push bad reviews down!”). Savvier consumers began to examine Yelp reviews all together and with the reviewer’s clout planned, as an alternative to getting switched off by a business due to one bad listing.
That said, will still be in your favor to obtain a constant stream of positive online reviews going to your business’ Yelp account so happy clients are always at the top of your review feed — especially is you are a location-based business. Yelp profile information contains such things as store hours and site information, which means your profile will frequently turn up when individuals Google your company.
10) Google My Business
You already know those reviews that report on top of you search Google for a business? Yeah, those things take presctiption this list in a big way.
Google’s Pigeon algorithm update uses distance and site ranking parameters to offer improved local internet search results. So, in order for your business’ website to be properly optimized for search, you will want to set up verified accounts with local directories — especially Google’s, called Google My Business. Getting reviews, comments, pictures, and so on, especially online, can present you with a boost looking. Only verified local Google+ pages can react to reviews.
An extra? Google Maps pulls that information the ones reviews to the app, so having a large amount of content in there could make your company look more reputable.
11) Yahoo! Local Listings
Much like Google My Business reviews, Yahoo! Local reviews let users post reviews of businesses using a five-star rating system.
As outlined by Internet search engine Land, Yahoo! still receives about 10% of search results share. So even though you might n’t need to invest time determining the intricacies of Yahoo!’s algorithm, obtaining some favorable reviews around the Yahoo! Local Listings sure couldn’t hurt with the 10%.
Review Websites for B2B Companies
12) G2 Crowd
If the business sells software, you will want to be sure you use a presence on G2 Crowd. Each month, over 300,000 people looking to buy software see the 37,000+ user reviews on this website so they can make better purchasing decisions.
G2 Crowd operates kind of like Yelp, but in a unique niche. Organizations are reviewed on the five-star scale, and reviews cover sets from setup and easy of use to security and support. Reviewers respond to your questions like “What do you like best?”; “What do you dislike?”‘; and “Recommendations to others considered the merchandise.” Also, it is possible to upvote and downvote others’ reviews.
13) TrustRadius
Like G2 Crowd, TrustRadius is an online review site for software businesses. Reviewers on the webpage are authenticated via LinkedIn to ensure they’re users (even though the reviews themselves can nonetheless be anonymous), that enables users to find out what their LinkedIn connections have to say about particular texts on TrustRadius. This adds a layer of trust for a person reading your website.
You should use your website to browse reviews of person companies, or compare two companies side-by-side to match their five-star ratings, screenshots with their products, pricing details, and user comments from reviewers.
In addition to their company reviews, they’ve put together too much buyer guides for categories including talent management software, business intelligence software, core HR software, social websites, and A/B testing to help individuals find the appropriate product on their behalf depending on numerous reviews and user ratings.
14) Salesforce AppExchange
Provide an app around the Salesforce AppExchange? Then you will need to keep an eye on your app’s ratings and reviews there. Reviews are according to a five-star rating system, and every app has reviews listed most abundant in helpful positive review and many helpful negative reviews first, accompanied by all reviews, from which users can filter by rating, date, and helpfulness. They’ve embraced transparency, letting users access a huge number of reviews to see the number of downloads with a couple of clicks.
For Online Reviews Both B2B & B2C
15) Better Business Bureau
A nonprofit site, the Better Business Bureau (BBB) evaluates all sorts of businesses against a collection of best practices for a way businesses should treat people. They just don’t directly recommend or endorse any businesses, products, or services; they simply supply the public together with the facts about their website about businesses, and when they’ve met the BBB’s accreditation standards. They’re going to also review both accredited and non-accredited businesses.
A business’ profile listing around the BBB contains general overview information, being a short company bio along with the company’s accreditation status, a medical history of any complaints made concerning the business and whether or not they were resolved, customer reviews, along with the BBB’s A – F rating with the business.
16) Glassdoor
Glassdoor is an employee review site that helps anyone — from prospective employees to prospective customers to investors — receive an thought of what a company is like from inside. In other words, it can help measure the more qualitative factors of things like valuation.
Employees can share how it’s love to interview and just work at their companies, along with the site shows visitors which information mill rated highest by their workers. Many employers utilize it to develop their employment brand so they can target and recruit candidates, however you may also make use of the reviews to talk about ideas internally for improvement among your management team.
Creating a business account is free, and it’s really easy to track and react to reviews. For instance, it is possible to set up alerts and that means you receive an email whenever a new review is posted so you can acknowledge and react to each one.
Other areas for Testimonials
Online reviews also exist on websites that aren’t necessarily built simply to publish online reviews. Some businesses use their social presence and website to encourage online reviews … plus some brands just get them unsolicited, for better or for worse.
Here are several websites that, if you choose to (please, opt to) functions as additional hubs for online reviews. And they are generally awesome, because they have enormous reach, and you have some — otherwise entire — control of these properties.
17) Facebook Ratings & Reviews
Do you realize there is a place on Facebook for fans to leave ratings and reviews of the business? There sure is … it’s named, aptly, Facebook Ratings & Reviews. It appears around the left-hand side of the Facebook Page, so you can’t move or remove it just like you can the rest of the Page.
Anyone logged into Facebook can post a rating or review of an enterprise. All they need to do is visit the Reviews section of your Page, select the grey stars to decide on a rating, after which write an optional review. They can make that review public, visible to friends, or visible and then them.
18) Twitter
The ridiculously fast-paced nature of Twitter helps it be appear to be a weird spot to try to accumulate reviews. But while users may not always search for reviews upon Twitter (until you started some form of review hashtag, perhaps), tweets remain indexed looking results. Meaning a user’s tweet, whether complimentary or less-than, could show up within the SERPs when someone’s looking for reviews on your own business.
Not only that — there’s stuff you can actively apply the positive tweets coming to you. For example, we tested the component of social proof on conversions here at HubSpot, attaching three tweets that gave positive reviews with an ebook we had been promoting at the time. Guess what happens happened? The CTA together with the three tweets converted a lot better than the CTA without having tweets. In the event you learn to “Favorite” tweets that could be positive reviews down the road, it’s going to be easier to find them when you wish for their services with your marketing.
19) Your personal Website
Finally, normally the one place that you have total and utter control: your web site. This is an great spot to publicize reviews you receive (perhaps embed some of those tweets you favorited?) You might create a section of the website dedicated simply to reviews and testimonials, and even incorporate a form so happy customers can submit their unsolicited reviews. In case you’re actively campaigning for positive online reviews so you encounter happy customers who want to give you a confident review such as the have accounts on sites like Yelp, Angie’s List, or Google, it’s handy to experience a place on your web site to write their kind words. Attempt to add testimonials to squeeze pages and product pages, too.
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