In accordance with the FDI policy guidelines, “Marketplace model of e-commerce means providing of an information technology platform by an e-commerce entity on the digital and electronic network to act as a facilitator between seller and buyer.”
The main feature of the Marketplace model is the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. supply a platform for clients to interact having a great number of sellers onboard to get a product or service online. Thus, when a product from amazon is bought, you’re actually buying it from your registered seller from it. As such the item just isn’t directly sold by amazon. Here, amazon is simply website platform which facilitates a gathering spot for a consumer to meets a large number of seller and offer various options and value levels for the product or service.
Whereas the Inventory-led websites have specialized but limited product range and also the serious customers may sign in to those website for the specific product range, including caratlane.com for precious jewellery, booknest.in to buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
Buy books online …
Anchor Seller and a Level Arena
A lot of the marketplace players have anchor sellers on panel, who will be either their subsidiary entities or a large enterprise who’ve applied for privileged deals with them that helps them offer bargains or discounts on the customers. This may add a higher discount on products, Free postage, compensation for sales returns etc. The losses incurred on these deals /services are compensated through the Marketplace Player within a pre-agreed arrangement.
You regularly realize that some goods are on the web site at 40% -60% discounts that’s even hard for the maker to supply. You regularly realize that you will find 40-50 sellers for the buy engineering books but excepting one anchor seller, no one is able to supply such exciting discounts or offers. They even mask other seller completely and corner almost entire demand for these items, thereby also frustrate these multiple genuine sellers to achieve the shoppers with their honest pricing offers.
Almost all e-commerce players are stored on the verge of re-discovering their business models and desire to become profitable sooner. The reality is, none happen to be able to see a penny in profit up to now. Many big and promising e-commerce and unicorn players have perished on account of unsustainable losses and many happen to be soldout to other people. Year 2017 would see many more to lock belts and keep solve this riddle lest they perish inside the race on the survival with the fittest.
For more details about buy engineering books see the best web site: look at this