According to the FDI policy guidelines, “Marketplace label of e-commerce means providing of your i . t platform by an e-commerce entity with a digital and electronic network to act as a facilitator between seller and buyer.”
The primary feature of this marketplace model is the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give you a platform for customers to have interaction which has a great number of sellers onboard to purchase an item online. Thus, every time a product from amazon is bought, you happen to be actually purchasing it from your registered seller by it. As a result the item is just not directly sold by amazon. Here, amazon is simply website platform which facilitates a celebration area for a person to meets a lot of seller and provide various options and value levels for the products or services.
Whereas the Inventory-led websites have specialized but limited selection as well as the serious customers may log in about bat roosting website for the specific selection, like caratlane.com for precious jewellery, booknest.straight into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller as well as a Level Game
Most of the marketplace players have anchor sellers on panel, that are either their subsidiary entities or perhaps a large enterprise who’ve applied for privileged handles them that helps them offer money saving deals or discounts to the customers. This might incorporate a higher discount on products, Free freight, compensation for sales returns etc. The losses incurred on these deals /services are compensated by the Marketplace Player within a pre-agreed arrangement.
You often find that some products are on your website at 40% -60% discounts that’s even challenging for the maker to offer. You often find that you will find 40-50 sellers for the buy engineering books but excepting one anchor seller, no one is able to offer such exciting discounts or offers. They will mask other seller completely and corner almost entire interest in the products, thereby also frustrate these multiple genuine sellers to arrive at the customers making use of their honest pricing offers.
Almost all e-commerce players are stored on the verge of re-discovering their business models and dream to become profitable sooner. The truth is, none have already been able to see a cent in profit so far. Many big and promising e-commerce and unicorn players have perished due to unsustainable losses and lots of have already been soldout to other people. Year 2017 would see many more to fasten belts and go on to solve this riddle lest they perish within the race to the survival in the fittest.
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