If you are new to marketing automation, you may want to think about how we and your team may wish to adopt those automated processes correctly. Considering how the marketing automation industry is growing with increased adoption rates, it is advisable to ensure automation is done efficiently.
Clearly, many industries are adopting marketing automation software and technology tools; these are generally few important issues that you have to keep in mind while making the options:
1. Don’t automate bad processes and avoid outsourced lists
Map your marketing processes that drive traffic and leads thoroughly. Flow of leads over the funnel, including allocation along with their sources are key. Hence, map those properties accurately. Make sure that the individuals your team who run these processes are on-board with any changes that such automation will take on their day-to-day work. Appointing a big change manager (champion) who is an advertising process specialist can save you money and time. Identify and eliminate poor processes – fix the task simply uses automate it.
2. Watch out for outsourced lists and automate lead qualification to stay compliant
Avoid buying mailing lists and sending them automated email campaigns. These will fail and turn into expensive for resolve. Especially now, with GDPR, this will buy your business in to a ton of trouble. Automation tools can be quite a life-saver using their inbuilt measures to ensure several of your processes are compliant using the new laws. In spite of this, the software program is surely an only enabler and you also need to do the task to keep compliant. To increase assist the process, focus on creating exciting content that may motivate people to subscribe to your content offerings (say, eBooks and animated GIFs) and create + increase your own opt-in database that can deliver better lead conversion.
Email databases will expire as time roll by so it is important to keep generating new leads at a higher rate compared to the expiry rate; that is about 25% a year. To build new leads, you should consistently create better content, design interesting calls-to-actions &landing pages, write engaging blogs and optimise your internet site for that search engines like google. Automation is great for nurturing leads, however you have to generate those leads first for the next factor to happen.
3. Never allow fancy features fool you
When deploying a marketing automation to your requirements, never allow fancy features fool you. Each software can have different learning curve, and maybe by using a software with the easier UI might increase processes. But, if it doesn’t solve your marketing process related (specific) problems, then it might not be the software program for you.
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