The cashless payment strategy is growing exponentially with evolving payment methods, rising e-commerce use, enhanced broadband connectivity, and emergence of latest technologies. Can increasing incidences of cyberattacks and spams hamper the development of internet payment market or does it continue to grow with a rapid rate?
The global digital payment marketplace is likely to hit the USD6.6 trillion mark in 2021, registering around a 40% jump in a couple of years. The cashless payment methods are rapidly evolving with ground-breaking innovations such as mobile wallets, peer-to-peer (P2P) mobile payments, real-time payments, and cryptocurrencies. Inside the growing digital age, many payment technology information mill collaborating with traditional banking institutions to cater to the newest consumer and merchant preferences. As a result of enhanced broadband connectivity, increasing mobile commerce, emergence of the latest technologies including Virtual Reality, Artificial Intelligence, and rapid digitization, huge amounts of everyone has started embracing contactless payments in the developed and emerging countries. Besides, surging e-commerce businesses, digital remittances, digital business payments, and mobile B2B payments are boosting the non-cash transaction ecosystem.
Cashless transaction method users across various generations are widely after the digital peer-to-peer (P2P) apps as is also more inviting and flexible to make use of. In-app payments or tap-and-go transactions take seconds on the checkout and enable users to make payments anytime and anywhere. Tokenization, encryption, Secure Sockets Layer (SSL), etc., offer multiple methods for securing payments while enabling digital transactions. Moreover, a gamers don’t have to add information each time to accomplish the payment process. Thus, online payment gateways play a crucial role inside the economic growth, enabling exchange present day economy. With social distancing rules available, digital payments have become an obligation for contactless transactions as opposed to just a transaction alternative to steer clear of the spread of coronavirus.
Digital Commerce Empowering Businesses
Electronic payment systems have grown to be an important part of companies as consumer the likelihood of shopping online is expanding. With broadening internet penetration, increasing usage of smartphones, and diverse selections for e-transactions, most rrndividuals are preferring online channels over traditional brick-and-mortar stores for shopping. Therefore, organizations are shifting online with the electronic payment solution to maximize their profit earnings. Automating the electronic payment system eliminates the scope of errors and saves a great deal of effort and time. High standards for detecting and preventing fraud in digital transaction systems and AI-based fraud detections protect users from security breaches. By offering the freedom to create payments through credit/debit cards, mobile money, e-Wallet, etc., nokia’s can expand their customer base. The electronic payment process improves customer care as customers do not need to count cash or deal with paperwork when they desire to make the transaction.
Biometric Authentication Enhancing Security
Biometric authentication involves recognizing biometric features and structural characteristics to make sure that the identification of the individual. The verification method can involve fingerprint scanning, facial recognition, voice recognition, vein mapping, iris detection, and heartbeat analysis. With the surge in id theft and fraud, biometric authentication has developed into a reliable and secure alternative to create digital transactions. According to a current research, biometrically verified mobile commerce transactions are expected to constitute a huge 57% from the total biometric transaction by 2023. Biometric payment cards may also be becoming more popular because they support tap-and-go payments, allowing users to produce faster digital transactions. A digital payment technology provider, Worldline is partnering up with the French FinTech, A3BC (Anything Anywhere Anytime Biometric Connection), to guard cell phones from intrusion with a two-factor authentication process. The combined solution eliminates identification by having a single touch, rather it recognizes fingerprints by way of a picture from the hand. MasterCard is about to bring FinGo’s vein-scanning payment solution that facilitates users to authenticate transactions.
Dominance of Mobile Wallets
In 2019, mobile wallets overtook cards to get the highly adopted payment type globally. Digital wallets offer flexibility to users to save multiple payment methods a single digital home change cash into electronic money essential for online or in-store purchases. Finance institutions have previously began to embrace a digital wallet trend by offering virtual cards to business customers. The virtual cards stored in digital wallets incorporate details like 16-digit card number, CVV code, date of expiry and work the same as the physical charge card. Currently, only 37% of merchants support mobile payments with the pos, but with the rising adoption, merchants are prepared to put money into technologies facilitating digital wallets. The virtual wallets can help to conserve money as a result of low processing costs because they limit transaction values and frequency. Artificial Intelligence (AI) is improving the consumer experience in terms of transactions with ChatBots, designed to execute and robotize essential exchanges as reported by the user’s interest. Besides, cryptographic money-based e-wallets are being embraced by new companies to small-medium organizations for storing digital money. Smart voice technologies are leading to the increase of smart voice wallets from the time Amazon propelled the principle on this platform, that’s now being as well as Google and Apple.
E-Commerce Boom Accelerating Digital Payment Market Growth
E-commerce growth with an exponential rate is creating shock waves, along with the sonic boom is reverberating over the FinTech sector. The growth of several e-commerce companies is driven through the form of financial services they offer. Digital transactions make it convenient to the buyer and seller to produce transactions and remain faithful to the market industry space. The COVID-19 pandemic added another dimension to e-commerce innovation, introducing newer trends for example payment alternatives at checkouts (not with digital wallets), virtual cards, QR codes, along with other touchless transactions. Besides, the Buy Now Pay Later (BNPL) trend is dominating the e-commerce industry as it relieves the financial burden around the buyer. BNPL involves a soft credit assessment, therefore the consumers can buy what they need, maintain the inventory moving, and pay overtime without having affected their credit score. BNPL provides businesses with much-needed liquidity and greater flexibility at the checkout.
Influence of COVID-19 Pandemic on Digital Payment Market Growth
Digital payment systems have moved beyond their peer-to-peer (P2P) transfers and bill payments. The COVID-19 pandemic allowed digital payment systems to showcase their strengths, for instance a strong idea of hyper-local markets and its ability to establish strong local partnerships. Businesses and consumers increasingly “went digital” for providing and getting products or services online. Once the pandemic hit, people didn’t need to touch or exchange cash due to the paranoia of catching the issue from physical currencies. Several governments around the globe introduced digital financial transfers to provide COVID-assistance. As a result of lockdown measures, consumers moved to online platforms, which catapulted the interest in digital payment systems. Now, digital platforms have become an integral part of people’s lives, and consumers are very likely to continue online shopping within the post-pandemic period. The dramatic transfer of consumer behavior will probably augment the interest in e-payment systems more. Therefore, information mill focusing their attention on digital mediums in order to meet the newest customer demands and thrive businesses in the changing market scenario. Organizations are reimagining customer journeys to reduce friction and provide new security measures. Payment companies for example PayPal and Square Cash are staffing up across the board to improve comprehend the rearrangement of societal norms and stabilize the business sooner.
e-Payment Systems are the Future
With increasing smartphone and internet penetration, rrndividuals are becoming tech-savvy, which presents endless opportunities to the digital payment markets. Post-pandemic, digital payment systems are anticipated to carry on and flourish through the years ahead. While cards remain the first choice for payments around the globe, mobile wallets are quickly gaining traction. The regular cashflow is declining in bank branches and ATMs, demonstrating an electrical move perfectly into a cashless society. Currently, China dominates the global mobile wallet consumption, then Columbia. However, it is possible to many countries which can be highly influenced by cash because of lack of trust towards financial institutions and lack of proper broadband infrastructure, etc. In the future, social media-initiated payments, biometric payments, voice-activated payments will probably become mainstream in developing countries also.
Cybersecurity and Privacy Concerns with web Payment Solutions
Cybersecurity and privacy threats are becoming a troubling anxiety about the increasing incidences of online fraud. In line with the Mastercard survey, one inch four consumers experienced some kind of fraud in 2020, ramping up the cybercrime rate by 49%. Within the first half 2020, online scams increased by 73.8% from 2019. However, adopting new-age technologies including multifactor authentication, biometrics, 3D security, Artificial Intelligence, and Machine Learning may help control fraudulent activities such as phishing, virus attacks, etc. Shifting to contactless cards, QR codes, and tokenization could also help mitigate risks related to digital payment solutions. Besides, sensitizing end-users about the secure use of e-payment solutions through amplifying efforts towards building financial literacy will help prevent frauds. The emergence of mobile commerce as well as the evolution of e-payment platforms backed by robust security solutions can help drive the aim of making the economy truly cash-less.
According to TechSci research directory “Global Payment Gateway Market By Type (Hosted, Self-hosted & Bank Integrated), By Enterprise Size (SME and Large Enterprise), By End-User (Retail, Travel & Hospitality, Healthcare, Education, Government, Utilities & Others), By Region, Competition, Forecast & Opportunities, 2026”, the worldwide payment gateway companies are supposed to cross USD15 billion mark in 2019, registering a CAGR of 22% by 2026. The expansion can be related to the increasing need for online transactions, rising broadband connectivity, and exponential increase of e-commerce across the world.
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