Event listings websites form a fundamental part of any event marketing strategy. Free listing services like Yelp, Qype (in Europe), Upcoming, Eventful, LastFM and dozens more offer event promoters use of a large local and global audience of over 78 million event-goers per month. With that form of reach, it’s fundamental that promoters utilize this free promotion method.
The advantages are obvious – totally free, promoters can access many new channels for marketing event information, ticket links and artist lineups. This may drive awareness, attendance and, critically, ticket sales. By piggy-backing on the interest in a few of the world’s top event sites, event organisers can overcome relative obscurity especially with brand new events. There are, however, some downsides. Adding listings to the telltale sites ‘s time consuming, taking up hours or even days with regards to the amount of events and just how many sites are widely-used. Additionally, sometimes editorial restrictions on the individual listing sites ensure it is challenging to categorise events properly and premium content can steal away reader attention.
To use listing sites as effectively as possible, promoters should think about the following:
Making certain your events are properly categorised:
Always tag your events with plenty of specific keywords. Don’t merely use terms like ‘music’ or ‘gig,’ try to learn about minor genres and rehearse artist names, venue names and locations to help searchers at the same time.
If there’s no field for tags when submitting your event, include it within an email for the listing site editor, or add tags to the event description. There is not any reason for listing your event on listings sites if no-one can find it!
Making your event stick out:
Use images and ensure it matches the editorial criteria from the listing site (some sites require large images, some small, and some a specific size ratio). Listings with photos are much more likely to attract reader attention
Always add a ticket link. If a person is browsing a listings site and finds your event, you would like to make it pretty simple so they can attend.
Use lists or summary sentences when describing the event or perhaps the lineup. Big blocks of text take time and effort to see and off-putting for readers on the listings sites.
Time efficiency:
Search for digital marketing software for event owners which allows promoters to automatically post event listings to 40+ sites at once, meaning you should only list your event details once along with the rest are posted automatically. This is the most beneficial and efficient approach to list events online
Offer internships. Many young adults would like to try entering the events and entertainment space and are ready to work with minimal stipends to incorporate event work to their resume. Get interns to help you with event listings plus return offer them the opportunity have a go at other parts of your event work
Choose the most relevant listings sites and disregard the others. Although this includes you’ll will lose out on some of the web audience of event-goers, then you save time by picking the superior Four or five sites tightly related to your events.
Never underestimate the value of free listings sites – there’s no better way, at no cost, to succeed in a sizable audience of online readers searching for events – who you want to reach! Try adding your event to free listings sites and see those that perform best to your events.
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