Event listings websites form a fundamental part of any event web marketing strategy. Free listing services including Yelp, Qype (in Europe), Upcoming, Eventful, LastFM and dozens more offer event promoters use of a huge local and global audience of over 78 million event-goers per month. With this sort of reach, it is important that promoters take advantage of this free promotion method.
The advantages are obvious – at no cost, promoters have access to many new channels for marketing event information, ticket links and artist lineups. This may drive awareness, attendance and, critically, ticket sales. By piggy-backing around the rise in popularity of a few of the world’s top event sites, event organisers can overcome relative obscurity especially with brand new events. You’ll find, however, some downsides. Adding listings to these sites ‘s time consuming, taking up hours and even days depending on the amount of events and how many sites are utilized. Additionally, sometimes editorial restrictions around the individual listing sites make it challenging to categorise events properly and premium content can steal away reader attention.
In order to use listing sites as effectively as is possible, promoters should consider the subsequent:
Making certain your events are properly categorised:
Always tag your events with lots of specific keywords. Don’t just use terms like ‘music’ or ‘gig,’ make an effort to look into minor genres and make use of artist names, venue names and locations to help you searchers as well.
If there is no field for tags when submitting your event, include it in a email on the listing site editor, or add tags on the event description. There is no reason for listing your event on listings sites if there is no-one to think it is!
Making your event stick out:
Only use a picture and ensure it matches the editorial criteria from the listing site (some sites require large images, some small, and a few some size ratio). Listings with photos less difficult very likely to attract reader attention
Always will include a ticket link. If a person is browsing a listings site and finds your event, you need to make it reasonably easy for them to attend.
Use lists or bullet points when describing case or lineup. Big blocks of text are hard to see and off-putting for readers about the listings sites.
Time efficiency:
Seek out digital marketing software for event owners that enables promoters to automatically post event listings to 40+ sites immediately, meaning you simply list your event details once along with the rest are posted automatically. This is the most effective and efficient way to list events online
Offer internships. Many young people are interested in entering the events and entertainment space and they are happy to benefit very low stipends to provide event make an effort to their resume. Get interns to aid with event listings and in return offer them the opportunity get involved with other parts of your event work
Choose the best listings sites and ignore the others. Although this entails you’ll overlook a few of the web audience of event-goers, then you save time by picking the very best 4 to 5 sites highly relevant to your events.
Never underestimate value of free listings sites – there is no better way, for free, to succeed in a big audience of internet readers looking for events – who you wish to reach! Try adding your event to free listings sites to see which ones work most effectively for the events.
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