Internet marketing plays a tremendous role for B2B early adopters at all three stages in the sales process! Here’s a professional breakdown of the findings in addition to link to the first article.
To generate leads Stage:
Content enables top of mind advantage
Possibility to establish thought leadership for the business or personal brand
Great place to distribute your white papers, case studies and testimonials
Fine-tune your message determined by customer engagement (like free researching the market!)
Social networking advertising per stage of your buyer’s journey.
Social media marketing chatbots which help sale-qualify leads saving your sales team’s time for higher-value activities.
In the sale
Gauging Lead Responses by reading their digital body language
Post-Sale
Communicate with your customer to keep selling
Opening new networks free of charge from happy customers sharing your site content.
Getting customer comments where they wish to provide it with.
Flaunt how great you treat your clients publicly when things don’t go in accordance with plan.
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