McDonalds and Trademark Progression – Where Next?

What business should a mega-brand like McDonald’s enter into next?

Launch McDonalds Coffee Shops!

This brand extension will explore and exhaust a new potential market where McDonalds’ brand salience and leverage could be fully exploited. McDonalds could be the leader in satisfying customer’s needs
by way of a rigorous system of Quality, Service, Cleanliness and price by holding a unique position that interests adults and kids alike.

The McD’ Coffee houses would be ideal in experiencing the coffee cultures which are expanding as well through the entire globe. These coffee cultures dominated by Starbucks and private cafes attract individuals who pay excessive prices for coffee gain access to the coffee experience. This experience has great commercial opportunities because these consumers convey more in-store time for you to be exposed to (McDonalds) communications and promotions.

Significantly, nowadays people check out cafes as time-killers en route towards the cinema, take-away, or finding comfort work. These are looking for a short-term experience that is fast with excellent service at the fair price.

McD Cafes would be separate entities through the fast-food restaurants but placed near them and also directly near Starbucks locations. Semiotics as well as the technique infamous ‘M’ logo enables for immediate recognition, credibility and belief in the medical. However for further differentiation from your fast-food image, the famous ‘red’ theme could be substituted with the ‘grey/black’ colours which might be sometimes found in certain countries. Also introducing much more comfortable seating with kid’s areas taps to the parents-accompanying-kids market that rarely experience cafes; so children are not entirely excluded from this adult experience.

McDonalds is renowned for being open until late along with their Coffee houses would thus meet the huge consumer demand from club/bar goers and tourists that could buy into a brand name which allows the crooks to enjoy their coffee experience every time they desire.

McDonalds’ vast global reach and prime locations allow for instant worldwide saturation, and their affordable prices when compared with Starbucks etc would permeate countries where coffee houses are thought a premium/luxury. Starbucks may offer expertise far better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds coffee shops as they possibly can access the same knowledge of lower prices, better and faster service.

This venture will add a commercially responsive market and further worldwide engagement with brand McDonalds that ultimately fortifies the belief and loyalty towards the brand.

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