Ways of operating in the retail food sector are invariably changing. This is especially true in the supermarket space. Today’s informed people are increasingly demanding quality, fresh, and innovative foods. Additionally, these consumers also demand convenience be served as well as these first-rate products.
More grocery merchandise is being purchased at non-traditional food retailers. These include Wal-Mart Stores Inc., Costco Wholesale Corporation, in addition to pharmacies/drugstores, and specialty alternative grocers.
How are traditional grocery stores – chains and independents – addressing the twin problems with freshness and convenience? Listed below are ways they’re fitting in with grow sales through serving their clients better:
1. Locally sourced products. It’s actually a considering that products sourced locally is going to be on supermarket shelves and in supermarket counters quicker. Same-day produce and dairy deliveries from local suppliers ensure customers receive their favorite food products fresher.
Moreover, today’s savvy consumers need to know wherever their foods are originating from. This allows them to simply trace their products origins should they experience any difficulties with them. Hence, locally sourced may be the break through, which food retailers are stored on board with in order to meet customer demands.
2. More specialized departments. Fresh products in grocery stores are coming increasingly from very specialized departments. Such as artisan bakeries, market fresh seafood and fish departments, gourmet cheese departments, and create departments offering more organic produce.
Artisan in-store bakeries (with products baked fresh daily) are offering to you breads along with other goods with unbleached flour and healthy whole grains. Specialized departments emphasizing all-natural items are leaving products containing MSG. Moreover, they’re catering to consumers’ wishes for low-sodium, low or no sugar, as well as gluten-free products.
3. Clean food. Clients are demanding ‘cleaner’ food. This means products with limited ingredients. Nonetheless, these limited ingredients must be first-rate, without additives and preservatives. Consumers want to know how their fruit and veggies are grown and processed. They would like to know if the meat they purchase is grain or grass-fed and whether or not this contains antibiotics or chemicals. Supermarkets are increasingly stocking food products that meet consumers’ needs in these areas.
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