From what consumers choose to buy which brand will not buy which brand point of view
1. IKEA has sixty or seventy years of history, complete range, one-stop shopping, branding, and marketing have inked well, which can be China’s many emerging home brands, or has been established for a decade or two, from the factory The company companies don’t match the law. Like 2 hundred meters with the track, an individual has use up all your 50 meters or 100 meters, how can you chase?
2. Many Chinese home brands just give attention to a vertical category, for example bedding, bathroom, sofa set, bedding, IKEA can provide a full set
3. Do not take on home such a home hypermarket and IKEA. All goods bought from IKEA stores are their own, its mission to result in the shopping experience better, people cannot help but shop. However, chinese people home Mall including Red Star Macalline remains playing the role of channel business, home brands to the store to rent/buy a location, store revenue will be the main channel, not selling home money, not so much power to experience Increase up, the sale of merchandise within the store style won’t be too uniform.
4. Cost, the IKEA bought all know the cost of his home, within the brand was considered cheaper. This is due to the founder’s concept of cost control. IKEA product from your designer within the designer has set the purchase price, considering how to get the optimal solution on this cost range, originates from the cost to design the creation of thinking, and several Chinese home brand continues to be first made A very important factor, and factory also discussed the evidence of the initial price of the sample, after which cost is from design to cost the opposite from the development thinking. 2 types of four ways won’t be the same. IKEA also from the flat packaging to control the logistics costs from the ancestral-level players.
5.35 yrs . old. As we grow old, the search for home quality may well be more compared to price, enough time might not be the favorite IKEA.
This is the emphasis from the perspective of the emblem itself: China’s traditional home brands do not look great (though the right quality), a very important reason is that these brand managers are the previous generation of businessmen.
Their traditional thinking is the consumer needs regardless of what the market reflects. Produce a product out, throwing money in the channel, pushing hard to sell. As a result the products aren’t the first person to meet the needs of young people, and secondly, we’re in the home stores, such as the Red Star Macalline and actually home, don’t see way too many shiny products, a lot of the things people did not Things to buy impulsively.
Actually, since 2010, China has produced a lot of excellent home brands. Is essentially focused on furniture foundries. Their entrepreneurs are young people, possess a study abroad or have experience, some have their own high aesthetic, but also in the design industry experience or resources within the design industry, you can make an excellent product look, But additionally understand the significance of doing the emblem rather than channels. In other words, in the product value and brand promotion, they’re not bad. But another problem that these young entrepreneurs face is they find it difficult to find a good and stable supply chain.
Like a big manufacturing country, China has strong furniture and home manufacturing capabilities. But tend to produce good product manufacturers, a lot of them will be the big list of foreign brands, the latter’s foundry. If you want to produce a look and excellence of both home brands, not only look great but also have to keep the excellence of the number of factories. However, these good factories are involved concerning the cooperation with the emerging Chinese home brands.
There aren’t any flexible logistics capabilities. The so-called flexible logistics refers to the small batch, multi-frequency output of products. This is especially valid of large orders for small orders. Unless the factory has strong data management capabilities, it is not easy to meet the procurement and inventory challenges associated with small quantities and multi-frequency orders, nor is it prepared to accept such orders.
Do not trust. On the one hand, the large factories don’t always trust china brands. This isn’t for young brands, however the Chinese brands may unspoken rules an excessive amount of, a lot of things usually are not in the contract to talk about going to the wine table to discuss the passing of time, the is doing bad, large factories also should not deal with chinese people brand. However is the young entrepreneurs do not trust, think teenagers don’t understand anything. This is also very easy to understand, the factory people have experienced the traditional niche for decades, is very pragmatic. Young brands discuss the development, trend etc they just don’t view the topic.
The two groups are not within the same language system, and also when they are prepared to interact, it is sometimes complicated to obtain together. Despite all the above problems, I will be very optimistic in regards to the emerging home brands in China. I got myself a lot myself, I do believe they may be beautiful and practical. In the event the brand managers can know more concerning the manufacturing side, the traditional factory operators also would rather work with an open attitude to face the brand new brand in China (this desire to achieve, might have to control in the hands of the parents, the next generation plant ), Chinese brands will be receiving better.
Can not say how much domestic furniture and international poor this type of macro issue. Only talk about the IKEA and also the question asked the custom furniture, are sheet metal furniture.
More than ten years ago, sheet metal processing technology is not mature, many brands vary in quality, poor quality manufacturers cannot ensure that the quality of items, formaldehyde will be exceeded, on this environment, IKEA strict standards, furniture style is easy, an easy task to assemble, is Many people’s first choice.
Lately, the complete board industry technology upgrade, on a great number of Dieffenbach large continuous press, increase the quality of sheet metal, extending the service life, and environmental protection and aldehyde release have greatly improved. Vigorously from the production to cut back the content of formaldehyde, such as Kang-plate popular this year, are used inside the production process cost nothing of formaldehyde and does not produce formaldehyde adhesives, greatly lowering the formaldehyde content from the plate. It may be declared the actual big domestic board, in the press plate towards the manufacturing process to the adhesive, can meet or exceed international brand standards.
Although are both plate-type furniture, the way to go is entirely various and is among the two skill trees which can be rooted diversely to do business. The largest among the two, IKEA is prefabricated finished sheet metal furniture. Customization may be adjusted based on the sized the favorite color.
In other words, IKEA furniture size can’t be changed, your home can put, cannot place their own way; and custom furniture is tailor-made, the size could be large or small. Customized and prefabricated finished products are two completely different approaches which can be different in focus and direction of operation.
I think it will be a good option cell phone you to decide on the producer to customize your personal furniture now.
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