From what consumers elect to buy which brand does not buy which brand viewpoint
1. IKEA has sixty or seventy years of history, complete range, one-stop shopping, branding, and marketing did well, which can be China’s many emerging home brands, or may be established for a decade or two, from your factory The emblem companies usually do not match the law. Like two hundred meters with the track, a person has use up all your 50 meters or 100 meters, how can you chase?
2. Many Chinese home brands just focus on a vertical category, for example bedding, bathroom, new office chair, bedding, IKEA can give a complete set
3. Do not take home this kind of home hypermarket and IKEA. All goods purchased from IKEA stores are their very own, its mission to increase the risk for shopping experience better, people can not help but shop. However, the Chinese home Mall including Red Star Macalline is still playing the role of channel business, home brands to the store to rent/buy a location, store revenue may be the main channel, not selling home money, not so much power to experience Increase up, the sale of merchandise within the store style will never be too uniform.
4. Cost, the IKEA bought truly realize the cost of his home, in the brand was considered cheaper. This is due to the founder’s notion of cost control. IKEA website from your designer in the designer has set the cost, thinking about getting the optimal solution within this budget range, originates from the cost to create the introduction of thinking, and several Chinese home brand remains first made A very important factor, and factory also discussed the proof the first expense of the sample, then pricing is from design to cost the opposite of the development thinking. 2 types of four ways won’t be the same. IKEA also through the flat packaging to control the logistics costs with the ancestral-level players.
5.35 years of age. As we grow old, the search for home quality could be more compared to the price, enough time is probably not the favorite IKEA.
The following is the emphasis in the outlook during the company itself: China’s traditional home brands do not look great (though good quality quality), a very important reason is always that these brand managers are the previous generation of businessmen.
Their traditional thinking is that the consumer needs no matter what the marketplace reflects. Produce a product out, throwing money in the channel, pushing tough to sell. The result is that the products are no longer the first person to meet the requirements of teenagers, and secondly, we have been at home stores, like the Red Star Macalline and actually home, usually do not see way too many shiny products, a lot of the things people didn’t What things to buy impulsively.
Actually, since 2010, China has produced plenty of excellent home brands. Is basically specialized in furniture foundries. Their entrepreneurs are young people, possess a study abroad and have expertise, some their very own high aesthetic, but in addition within the design industry experience or resources inside the design industry, you can make a good product look, But additionally comprehend the significance of doing the brand as opposed to just channels. Put simply, inside the product value and brand promotion, they’re not bad. But one other issue that these young entrepreneurs face is that they fight to find a good and stable logistics.
Being a big manufacturing country, China has strong furniture and home manufacturing capabilities. But tend to produce good product manufacturers, many of them would be the large list of foreign brands, the latter’s foundry. In order to create a look and excellence of both home brands, not merely look great but also must offer the company’s quantity of factories. However, these good factories are involved concerning the cooperation using the emerging Chinese home brands.
There are no flexible supply chain capabilities. The so-called flexible supply chain refers back to the small batch, multi-frequency manufacture of products. This is especially valid of huge orders for small orders. Unless the factory has strong data management capabilities, it is not easy to fulfill the procurement and inventory challenges associated with small quantities and multi-frequency orders, nor is it prepared to accept such orders.
Do not trust. On the one hand, the important factories do not always trust chinese people brands. This is not for young brands, but the Chinese brands may unspoken rules an excessive amount of, lots of things usually are not inside the contract to speak about coming to the wine table to discuss the passing of time, the is performing bad, large factories also should not deal with china brand. Alternatively may be the young entrepreneurs usually do not trust, think young adults do not understand anything. This is super easy to know, the factory folks have experienced the standard sell for decades, is extremely pragmatic. Young brands discuss the development, trend etc they don’t understand the topic.
Both groups aren’t within the same language system, and also if they’re prepared to work together, it is difficult to obtain together. Despite every one of the above problems, I’m very optimistic about the emerging home brands in China. I got myself a lot myself, I believe they’re beautiful and practical. When the brand managers can know more about the manufacturing side, the traditional factory operators also choose to use an open attitude to face the brand new brand in China (this desire to achieve, may have to control from your hands of their parents, the second generation plant ), Chinese brands will be obtaining better.
Can’t say just how much domestic furniture and international poor this type of macro issue. Only discuss the IKEA as well as the question asked the custom furniture, are sheet metal furniture.
Greater than ten years ago, sheet metal processing technology is not mature, many brands vary in quality, low quality manufacturers cannot ensure the quality of merchandise, formaldehyde will be exceeded, within this environment, IKEA strict standards, furniture style is simple, an easy task to assemble, is Many people’s first choice.
Recently, the complete board industry technology upgrade, on the great number of Dieffenbach large continuous press, increase the quality of sheet metal, extending the service life, and environmental protection and aldehyde release have greatly improved. Vigorously from your production to reduce this content of formaldehyde, such as Kang-plate popular this year, are utilized in the production process are free of formaldehyde and won’t produce formaldehyde adhesives, greatly lowering the formaldehyde content of the plate. It can be declared now the big domestic board, in the press plate for the manufacturing process to the adhesive, can meet or exceed international brand standards.
Although both are plate-type furniture, the way to go is totally various and is probably the two skill trees which can be rooted in another way of doing business. The biggest difference between the two, IKEA is prefabricated finished sheet metal furniture. Customization can be adjusted based on the sized the favorite color.
In other words, IKEA furniture size can not be changed, the home can put, cannot take their own way; and custom furniture is tailor-made, the scale could be big or small. Customized and prefabricated finished goods are two different approaches that are different in focus and direction of operation.
I think it would have been a good option let’s focus on you to decide on the maker to customize your own furniture now.
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