From what consumers decide to buy which brand will not buy which brand viewpoint
1. IKEA has sixty or seventy numerous years of history, complete range, one-stop shopping, branding, and marketing did well, which can be China’s many emerging home brands, or has been established for any decade or two, from the factory The company companies usually do not match what the law states. Like 200 meters from the track, an individual has exhaust 50 meters or 100 meters, how would you chase?
2. Many Chinese home brands just focus on a vertical category, such as bedding, bathroom, sofa design, bedding, IKEA will give an entire set
3. Don’t take home this kind of home hypermarket and IKEA. All goods purchased from IKEA stores are their very own, its pursuit to increase the risk for shopping experience better, people can’t help but shop. However, chinese people home Mall such as Red Star Macalline continues to be playing the part of channel business, home brands towards the store to rent/buy an area, store revenue may be the main channel, not selling home money, not really much capacity to experience Increase up, the sale of products inside the store style will not be too uniform.
4. Cost, the IKEA bought truly realize the price of his home, in the brand was considered cheaper. This is due to the founder’s concept of cost control. IKEA website from the designer inside the designer has set the price, thinking about how to get the perfect solution on this price range, originates from the price to design the development of thinking, and many Chinese home brand remains first made Something, and factory also discussed the evidence of the first cost of the sample, and then prices are from design to cost the contrary from the development thinking. Two kinds of four ways won’t be the same. IKEA also through the flat packaging to manage the logistics costs from the ancestral-level players.
5.35 years old. As we grow older, the quest for home quality may well be more compared to price, time might not be the widely used IKEA.
The following is the emphasis in the perspective of the company itself: China’s traditional home brands do not look great (though good quality quality), an essential reason is always that these brand managers would be the previous generation of businessmen.
Their traditional thinking is that the consumer needs it doesn’t matter what the market reflects. Produce a product out, throwing cash in the channel, pushing difficult to sell. The result is that these items shall no longer be the first person to meet the requirements of young adults, and secondly, we are in your own home stores, like the Red Star Macalline and in actual fact home, usually do not see too many shiny products, most of the things people didn’t What to buy impulsively.
In reality, since 2010, China has produced lots of excellent home brands. Is essentially specialized in furniture foundries. Their entrepreneurs are young people, possess a study abroad or have expertise, some their very own high aesthetic, but in addition in the design industry experience or resources inside the design industry, you can make a great product look, But in addition view the importance of doing the company rather than channels. Quite simply, inside the product value and brand promotion, they aren’t bad. But another problem why these young entrepreneurs face is because they find it difficult to find the best and stable logistics.
Like a big manufacturing country, China has strong furniture and residential manufacturing capabilities. But could produce good product manufacturers, many of them will be the big list of foreign brands, the latter’s foundry. In order to produce a look and excellence of both home brands, not merely look nice but in addition need to offer the company’s variety of factories. However, these good factories are involved concerning the cooperation with the emerging Chinese home brands.
There aren’t any flexible supply chain capabilities. The so-called flexible logistics refers back to the small batch, multi-frequency output of products. This is especially valid of enormous orders for small orders. Unless the factory has strong data management capabilities, it is difficult to meet the procurement and inventory challenges connected with small quantities and multi-frequency orders, neither is it ready to accept such orders.
Don’t trust. On the one hand, the important factories don’t always trust china brands. This is not for young brands, nevertheless the Chinese brands may unspoken rules an excessive amount of, lots of things are not in the contract to discuss visiting the wine table to talk about the passage of time, the industry is doing bad, large factories also should not deal with china brand. On the other hand will be the young entrepreneurs usually do not trust, think young people do not understand anything. This is also very easy to know, the factory folks have experienced the traditional niche for decades, is very pragmatic. Young brands talk about the development, trend etc they don’t comprehend the topic.
Both groups aren’t inside the same language system, as well as when they are ready to interact, it is difficult to acquire together. Despite all the above problems, I’m very optimistic in regards to the emerging home brands in China. I bought a whole lot myself, I think they are beautiful and practical. When the brand managers can learn more concerning the manufacturing side, the traditional factory operators also choose to make use of an open attitude to handle the newest brand in China (this desire to achieve, might have to take over from the hands of the parents, the second generation plant ), Chinese brands will be receiving better and better.
Can’t say simply how much domestic furniture and international poor such a macro issue. Only talk about the IKEA and also the question asked the custom furniture, are sheet metal furniture.
Greater than 10 years ago, sheet metal processing technology is not mature, many brands vary in quality, bad quality manufacturers can not guarantee the quality of merchandise, formaldehyde will probably be exceeded, on this environment, IKEA strict standards, furniture style is simple, an easy task to assemble, is Many people’s first choice.
Recently, the whole board industry technology upgrade, on the large number of Dieffenbach large continuous press, enhance the quality of sheet metal, extending the service life, and environmental protection and aldehyde release have greatly improved. Vigorously in the production to reduce this content of formaldehyde, such as Kang-plate popular this year, are utilized within the production process cost nothing of formaldehyde and does not produce formaldehyde adhesives, greatly lowering the formaldehyde content from the plate. It can be declared the actual big domestic board, from your press plate towards the manufacturing process to the adhesive, can meet or exceed international brand standards.
Although both are plate-type furniture, the ideal solution is completely different and is probably the two skill trees which are rooted diversely to do business. The greatest distinction between the two, IKEA is prefabricated finished sheet metal furniture. Customization may be adjusted based on the size of the favourite color.
In other words, IKEA furniture size cannot be changed, the house can put, cannot place their own way; and custom furniture is tailor-made, the dimensions can be large or small. Customized and prefabricated finished goods are two different approaches that are different in focus and direction of operation.
It will be a good choice let’s focus on you to choose the maker to customize your own furniture now.
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