4 Website Structure Factors that Impact SEO

Most marketers think that keywords are solely in charge of a website’s ranking. Their core focus requires fixing keyword arrangements to ensure that they’re relevant throughout the webpages. However, besides keywords, some website elements will also be vital for a website’s ranking. They are able to obviously impact site’s SEO prospects. Website structure is one. A website’s structure deter-mines the way web site is organized internally. The dwelling doesn’t always mean the physical appearance of your website, but the manner in which website’s pages are interlinked.


An organized website structure is essential for search engine optimization. Without fixing the gaps regarding the framework, you can’t achieve maximum benefits from your SEO efforts.

I will be listing here 4 important considerations that you consider so that you can strengthen your SEO.

1. Website’s Crawlability:

Crawlability of the web site is essential in terms of its appearance in search results. The word refers searching engine’s ability to crawl through a website in order to establish what are the website submissions are all about. If crawling of your website halts without any reason, it may cause problems for SEO. Through the crawling, robots navigate through subpages and individual topics to figure out every aspect of the website a whole. A website is considered to be Crawlable if site’s pages are interconnected well and pose no difficulty for users in navigating one destination to another.

So, the actual way it helps in seo company pittsburgh? It is relatively simple. If crawling of one’s web site is halted or paused, you will find chances that some of your well-optimized website pages could miss the indexing. The point I want to raise it that unless your internet site is properly crawled and indexed, your SEO efforts won’t rise above the crowd.

2. Internal Linking:

Internal linking is an additional crucial component that impacts SEO. The word refers to the entire navigation scheme a website adopts to boost a website’s accessibility and consumer experience. The basic idea behind the navigation is always that a random user can find one page to another without any difficulty. If a website contains over many hundred pages, it’s a challenge to make certain accessibility of any page with only a couple of clicks.

Usability experts opine that when it takes a lot more than three clicks to locate any individual page, then you need to rethink your navigation scheme. Managing your navigation and internal linking is simple. Categorize and organize navigation link based on the segments they relate to.

To link pages and posts internally, use keywords inside content after which link these keywords to other relevant pages or piece of content on your own website. There are numerous benefits that internal linking serves. Internal linking easily lessens the page depth and allows users an easier way to find other pages. It can result in a much better user experience.
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