Just how to Get Your First 10,000 Fans on Facebook (Example)

The 10 steps below demonstrate using a real example how to get greater than 10,000 fans in your Facebook business page.

Facebook is the king of social support systems with more than 1.79 billion active users a month (Updated December 2016). It is utilised by greater than 60% of Online users Worldwide and it is a fantastic tool for promoting a service or product, finding clients or gaining more loyal readers (followers).

To take advantage of this for business purposes, you must have lots of fans (followers) in your Facebook business page. Let’s see below why having many Facebook fans is important.

What is the need for having many Facebook fans in your business page?

It indicates popularity – It’s a given that this number of fans reveals how popular an online site is. A cheap business page with 100,000 followers is much more popular than the usual page with 1,000 fans and also this leads to a number of other benefits (described below).

It indicates trust – In case you can’t see the relationship between Facebook fans and business trust, consider that this US State Department spent $630,000 to raise their Facebook Fans from 100,000 to two million throughout the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World a prosperous business, website or blog needs lots of Facebook fans. Five-years ago this did not make any difference in the Modern day, social proof is important.

More fans, more visits – The harder fans you’ve, the more is the number of individuals that may call at your posts of their timeline and possibly see your website.

While this is correct, it should be noted that does not all your fans might find your site content.

As already explained in a previous post, How to raise your Facebook Page Organic Reach, just a small portion of your respective followers (a maximum of Four percent) might find your status updates.

This number can differ, but what is important to know now, happens when you’ve 10,000 fans and also you post a new update, it will be seen organically by the max of 300-400 people.

It’s good for SEO as well – Although officially The search engines do not admit that social media marketing can be a ranking factor, many studies reveal that popular websites on Facebook may perform better in search, these days quite popular websites (additional circumstances being equal).

How to travel from 0 to 10,000 Facebook fans

Now that you will be believing that creating a large amount of Facebook fans is important to your website and business, let’s see step-by-step the way to go from 0 to 10,000 fans.

Note: These are the basic identical steps I followed to raise the facebook followers of my fitness blog’s facebook page. The page has greater than 100K fans plus it continous growing organically.

Step 1: Firstly – you must have a Facebook business page

It may appear silly for that experienced but for beginners to social media marketing this can be something new: A private Facebook page is different from a small business page.

If you need to have friends on Facebook to share your holiday photos you will need to generate a personal page however if you wish to have fans and followers to your website or business you will need to generate a Facebook business page.

So, the first task is always to just be sure you create a Facebook business page and also the second step is always to keep your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we speak about Facebook business page optimization we mean picking a friendly page title (username), writing a catchy description (inside the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) not to mention posting interesting content – here is the most crucial optimization tip of all.

The quality of the content posted in your Facebook business page may also determine it’s success or failure.

Having an optimized Facebook page makes it easier to get new fans or maybe more likes from ads as we might find below.

Step 3: Make the most of your own personal Facebook account

I mentioned in 1 above you need to have a very business page and not a personal page, nevertheless, you still need to come with an active personal facebook account.

Here is why:

After you post an update in your business page, a good way to raise exposure and likes, is always to share that post in your personal page too.

People you’ve as friends in your personal page may ‘like’ and ‘interact’ with the post shared from the business page and will also increase the engagement factor of your respective posts.

As an outcome, facebook can have your site content to more fans (organically).

So, a good way to raise the quantity of people that view your site content and go beyond the 4% person group of followers is always to share and promote the post in your personal page.

It goes without saying that this more number of friends the larger may be the visibility from the post.

Also, just be sure you invite all your existing friends (and a) to enjoy your Facebook business page. Accomplish that each time you gain a new ‘friend’.

Step 4: Add some Facebook Like box in your website

This is again facebook marketing 101 nevertheless, you have to have the Facebook like box in your website for several reasons:

#1 – It’s a method to associate your website with the Facebook business page. Quite simply this is a approach to ‘tell’ search engines like yahoo that this will be your official Facebook business page.

#2 – When you’re getting lots of fans, this can be something you must be proud off and another to demonstrate for your users (as explained above therefore popularity, trust and social proof).

#3 – It’s a good way to grow your group of followers organically. The future prospect can follow your website by clicking such button without having to visit Facebook.

Hint: For maximum results, squeeze LIKE box above fold (around the sidebar).

Hint 2: You may also popup such box to new users (as an example, once they spend One minute with a page, once they scroll as a result of underneath or once they attempt to leave your page – even though this works well when it comes to getting new likes, you ought to be careful to never make it too distracting to your users.)

Step 5: Follow these tips to increase post engagement

So far, we have created an optimized Facebook business page, added friends to personal Facebook page and placed such box in a prominent position on the website.

The next natural step is always to start sharing happy to maintain your fans happy as well as perhaps manage to convert them from fans > web site visitors > customers.

Some simple rules to check out that may increase the user engagement along with your facebook business page:

#1 – Share relevant content: Share content that your fans anticipate seeing in your page. As an example, if the web site is about Social websites, share content associated with social media marketing and not about sports or anything else you may like. If the users desire to read sports news, they know finding them.

#2 – Don’t forget which they follow your company page to obtain updates about your website (and niche) and not about your social gatherings: If you wish to get social, then make use of your personal Facebook page, your company page is approximately your website.

#3 – As a rule thumb, I take advantage of my opportunity page to share content from my niche only, only have to share an issue that is just not associated with my niche, I take advantage of the page.

#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) in your Facebook page will drive your fans away. If you have an offer to share or something like that that might benefit your fans, this can be done but don’t go crazy.

Try to publish interesting, shareable content that is certainly associated with your niche, even if this will not come from your website. Keep a balance between promotional and content that your followers should read.

Step 6: Share intriguing, notable and top quality content (not merely links)

I made some tests in connection with impact of descriptions when you are conducting a Facebook update and discovered out that Facebook posts with ‘lists’ have more likes than posts with simply links. Let me present you with a good example to understand I mean.

When you need to share a blog post from the website on Facebook, put forth Facebook status updates and enter in the webpage URL. It looks something like this:

You can share this text without adding any additional information. If the title and images are great, you will get a number of likes depending on the time you create the post, number of fans etc.

If one the other hand, you enrich your posting by having more info specifically a subscriber base, then other pursuits being equal, you might be more prone to grow in likes and shares.

For me this makes sense because individuals that visit a title and image of their timeline might not exactly ‘Like It’ since it provides no value in their mind (don’t forget that this average user is presented with hundreds of postings of their timeline if he or she login to Facebook).

On the other hand when you give them valuable, top quality and straightforward to learn information (as being a list), they are going to click the LIKE button given that they read something helpful without having to leave their timeline.

Note: It’s a known undeniable fact that individuals have a propensity of LIKING a blog post without reading it so give them good reasons to achieve this; your website visits might not exactly increase though the engagement factor of your respective posts will rise.

Step 7: Share images, videos and emotions

If you adopt a glance at probably the most popular Facebook pages, so as to they tend to share images, videos, infographics, charts etc, and their usual text only postings.

This form of content gets more likes and shares and for that reason the page gets more fans and followers.

In legally to have by Buzzsumo, they identified that this most shared and liked content on Facebook, has the following characteristics:

Step 8: Provide incentives to obtain additional fans & followers

Why should someone follow your Facebook business page?

You have to give incentives to facebook users to check out your page. Several tips to consider:

Quality updates – This can be the best incentive you’ll be able to offer users. Before posting anything in your page, you have to make certain that it offers value for your audience. When you do this consistently, you existing followers will share it using friends and will also get more users.

Run a competitive sport – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is always to LIKE the page first. There are various tools to achieve that but consider if you don’t have a very known brand this many stop so successful.

Content upgrades – In case you have your site, you can use ask users to enjoy your page with an latest version of your respective post. This requires extra tools but it is something worth testing.

Step 9: You’ll want to market your own content and page

When you develop your company page don’t expect it will magically get a large number of fans. Besides the tips outlined above, you need to to promote your company page in places aside from Facebook.

A few tips to take into account that assisted my case:

Promote in other social media marketing networks – In case you have accounts to social media marketing channels e.g. Google+, Pinterest etc. you’ll be able to periodically ask your followers to sign up you on Facebook too. Be polite and explain to them the benefits from doing this.

Promote in Twitter – Besides posting about your Facebook page on other social media marketing networks, you’ll be able to benefit from twitter’s interactive features.

When you get a new twitter follower, send them an exclusive (personalized) message and ask the crooks to follow you on facebook (both your personal and business pages).

This method eventhough it is time consuming, (Used to it manually and not using any tools) it may produce really good results.

Promote in your newsletter – In case you have a newsletter or you communicate with your readers via email, just be sure you make them follow your Facebook page.

Do not merely write the FB URL through your signature but ASK them politely to enjoy your company page.

Step 10: Facebook ads can be a must

I have saved one of many easiest and a lot effective ways to enhance your Facebook fans for last, as it is the only one that it’s not free.

Facebook provides a self-service ad platform which you can use to either enhance your group of followers (market your page), supercharge your posts, get more leads, increase conversions or perform a number of other actions (as shown inside the image above).

The procedure is actually comparatively simple and straightforward. Basically you choose a site you possess, select your main goal (market your page), select your audience (based on country, age, other demographics and interests) and after that set your everyday budget and duration.

The cost per campaign is determined by a number of factors. The ultimate way to assess if Facebook ads is a great means to fix enhance your group of followers, is always to chance a pilot campaign for a few days.

Spend $10-$20 dollars per day and run the campaigns to get a fixed duration (at the very least every week). By the end, you’ll be able to decide if the fee per like is one area you might be prepared to purchase.

I had accomplishment with Facebook ads for both my websites and for client websites and I run campaigns every month (stay) to further improve my facebook likes.

It must be noted that with Facebook ads you don’t buy likes but views. Lots of people believe whatever you purchase is Facebook likes but actually you have to pay Facebook to demonstrate your ad to more Facebook users.

If what you really are advertising is interesting, then more and more people will hit such button so spend an afternoon and look at the message you need to display in your ad and also the image to use.

Conclusion

Having a major number of Facebook fans in your business pages is essential for credibility and social promotion purposes.

If this wasn’t critical in the ultimate place, then nobody would care and also the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.

Once you do the essential optimizations for your business page (steps 1 and 2 above), then your simplest way to obtain additional followers is with Facebook ads. With a bit of A/B testing you will get to 10,000 fans with no greater than $1,000 (spread right into a amount of months).

Once you do everything properly and given that you have a great services or products, you’ll be able to grow your fans to 100,000+ like Used to with the Facebook Page of my fitness blog.