How to really get your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate with a real example the way to get over 10,000 fans on your own Facebook business page.

Facebook is the king of internet sites exceeding 1.79 billion active users per month (Updated December 2016). It is used by over 60% of Internet surfers Worldwide which is a fantastic tool for promoting services or products, finding new customers or gaining more loyal readers (followers).

To use this for business purposes, you must have a great deal of fans (followers) on your own Facebook business page. Let’s see below why having many Facebook fans is vital.

What is the need for having many Facebook fans on your own business page?

It indicates popularity – It’s a given the amount of fans reveals how popular a web site is. A facebook business page with 100,000 followers is a bit more popular when compared to a page with 1,000 fans this also leads to a amount of other benefits (described below).

It indicates trust – Should you can’t comprehend the relationship between Facebook fans and business trust, have in mind the US State Department spent $630,000 to boost their Facebook Fans from 100,000 to two million during the years 2011-2012 (See related post from marketingland).

Why did they do this? Because in today’s World a prosperous business, blog or website will need to have a great deal of Facebook fans. 5yrs ago this failed to subject however in the 21st century, social proof is vital.

More fans, more visits – The greater fans you’ve, the greater is the amount of people that will visit your posts of their timeline and perchance call at your website.

While this is true, it must be noted that your fans will discover your site content.

As already explained inside a previous post, How to boost your Facebook Page Organic Reach, only a small percentage of one’s followers (at most Four percent) will discover your status updates.

This number can differ, but what is vital to understand now, is that if you’ve 10,000 fans and you post a fresh update, it’s going to be seen organically by way of a max of 300-400 people.

It’s good for SEO as well – Although officially The search engines do not admit that social networking is really a ranking factor, numerous studies reveal that popular websites on Facebook are more inclined to perform better in search, absolutely nothing quite popular websites (variables being equal).

How to look from 0 to 10,000 Facebook fans

Now that you’re believing that using a large amount of Facebook fans is vital for the website and business, let’s see step-by-step the best way to move from 0 to 10,000 fans.

Note: These are the similar steps I followed to boost the facebook followers of my fitness blog’s facebook page. Typically the page has over 100K fans and it continous to develop organically.

Step 1: First suggestion – you must have a Facebook business page

It may sound silly to the experienced but also for beginners to social networking this may be something totally new: A private Facebook page differs from a small business page.

If you wish to have friends on Facebook to share your holiday photos you’ll need to create a personal page though if you wish to have fans and followers for the website or business you’ll need to create a Facebook business page.

So, the initial step would be to just be sure you create a Facebook business page along with the next step would be to keep your page is properly optimized.

Step 2: Optimize your Facebook business page

When we mention Facebook business page optimization we mean choosing a friendly page title (username), writing an appealing description (from the short description field), providing accurate information for long description, company overview, mission (see screenshot below) as well as posting interesting content – this is actually the most crucial optimization tip of most.

The company’s content posted on your own Facebook business page will even determine it’s failure or success.

Having an optimized Facebook page makes it easier to draw new fans or even more likes from ads as we will discover below.

Step 3: Benefit from your individual Facebook account

I mentioned in the first step above you need to use a business page rather than a personal page, nevertheless, you still need to provide an active personal facebook account.

Here is the reason why:

After you post an update on your own business page, one of the ways to boost exposure and likes, would be to share that post on your own personal page at the same time.

People you’ve as friends on your own personal page are more inclined to ‘like’ and ‘interact’ with all the post shared from your business page as well as boost the engagement factor of one’s posts.

As an effect, facebook shows your site content to more fans (organically).

So, one of the ways to boost the volume of people that view your site content and go past the 4% individuals group of fans would be to share and promote the post on your own personal page.

It is evident the greater the amount of friends the bigger could be the visibility with the post.

Also, ensure that you invite your existing friends (and a) to like your Facebook business page. Do that each time you achieve a new ‘friend’.

Step 4: Add the Facebook Like box on your own website

This is again social internet marketing 101 nevertheless, you have to have the Facebook like box on your own website for 3 reasons:

#1 – It’s a means to associate your site with all the Facebook business page. Put simply this is a strategy to ‘tell’ search engines that is your official Facebook business page.

#2 – When you are getting a great deal of fans, this can be something you should be proud off and something to indicate on your users (as explained above what this means is popularity, trust and social proof).

#3 – It’s a good way to increase your group of fans organically. Readers can follow your site by clicking the LIKE button without needing to go to Facebook.

Hint: For max results, squeeze LIKE box above fold (on the sidebar).

Hint 2: You can even popup etc box to new users (for instance, after they spend 60 seconds with a page, after they scroll as a result of the underside or after they try and leave your page – while this works well when it comes to getting new likes, you ought to be careful to not allow it to be too distracting for the users.)

Step 5: Follow these tips to increase post engagement

So far, we’ve got created an optimized Facebook business page, added friends to our personal Facebook page and placed etc box inside a prominent position on the website.

The next natural step would be to start sharing content to maintain your fans happy and maybe manage to convert them from fans > web site visitors > customers.

Some simple rules to adhere to that will boost the user engagement using your facebook business page:

#1 – Share relevant content: Share content that the fans anticipate seeing inside your page. For example, if your website is about Social networking, share content linked to social networking rather than about sports or anything else you might like. In case your users want to read sports news, they know where to locate them.

#2 – Don’t forget that they can follow your organization page to obtain updates concerning your website (and niche) rather than concerning your social gatherings: In order to get social, then use your personal Facebook page, your organization page is approximately your site.

#3 – As a rule thumb, I personally use my business page to share content from my niche only, easily need to share an issue that is not linked to my niche, I personally use our page.

#4 – Don’t be too promotional: Sharing promotional content (constantly) on your own Facebook page will drive your fans away. For those who have a promotion to share or something like that that may benefit your fans, that can be done but don’t overdo it.

Try to create interesting, shareable content which is linked to your niche, it sometimes does not come directly from your site. Have a very balance between promotional and content that the followers might want to read.

Step 6: Share intriguing and good quality content (not simply links)

I made some tests in connection with impact of descriptions when you are conducting a Facebook update and discovered out that Facebook posts with ‘lists’ read more likes than posts with links. Allow me to offer you an illustration to understand what I am talking about.

When you wish to share a post from your website on Facebook, you want to Facebook status updates and enter in the webpage URL. It looks something like this:

You can share this informative article without adding any additional information. In case your title and images are perfect, you’re going to get numerous likes based on the time you create the post, amount of fans etc.

If one another hand, you enrich this post by having additional information and also an inventory, then other pursuits being equal, you happen to be very likely to gain more likes and shares.

For me this will make sense because those that see a title and image of their timeline might not exactly ‘Like It’ as it provides no value in their mind (don’t forget the average user is offered countless postings of their timeline if he or she login to Facebook).

On another hand once you provide them with valuable, good quality as well as simple to read information (like a list), they are going to click the LIKE button given that they read something helpful without needing to leave their timeline.

Note: It is just a known indisputable fact that individuals have a bent of LIKING a post without reading it so provide them with good reasons to do so; your site visits might not exactly increase but the engagement factor of one’s posts will rise.

Step 7: Share images, videos and emotions

If you’re taking a review of one of the most popular Facebook pages, so as to they generally tend to share images, videos, infographics, charts etc, and their usual text only postings.

This sort of content gets more likes and shares and for that reason the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified the most shared and liked content on Facebook, contains the following characteristics:

Step 8: Provide incentives to get additional fans & followers

Why should someone follow your Facebook business page?

You need to give incentives to facebook users to adhere to your page. A number of ideas to consider:

Quality updates – This is actually the best incentive it is possible to provide your users. Before posting anything on your own page, you need to make certain that it gives you value on your audience. When you do this consistently, you existing followers will share it using their friends as well as get more users.

Run a competition – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this content would be to Much like the page first. There are several tools to do that but have in mind if you don’t use a known brand this many not so successful.

Content upgrades – For those who have a blog, you may use ask users to adore your page to obtain an new version of one’s post. This implies extra tools however it is something worth checking out.

Step 9: You should market own content and page

When you develop your organization page don’t expect that it’ll magically get thousands of fans. In addition to the tips outlined above, you also have to market your organization page in places apart from Facebook.

A few ideas to consider that helped my case:

Promote in other social networking networks – For those who have accounts with other social networking channels e.g. Google+, Pinterest etc. it is possible to periodically ask your followers to sign up yourself Facebook at the same time. Be polite and tell them the huge benefits from doing so.

Promote in Twitter – Besides posting concerning your Facebook page on other social networking networks, it is possible to make the most of twitter’s interactive features.

When you have a new twitter follower, send them a personal (personalized) message and enquire of them to follow yourself facebook (your personal and business pages).

This method eventhough it ‘s time consuming, (Used to it manually rather than using any tools) it can produce really good results.

Promote inside your newsletter – For those who have a newsletter or if you communicate with your readers via email, ensure that you make them follow your Facebook page.

Do not simply write the FB URL through your signature but Question them politely to adore your organization page.

Step 10: Facebook ads is really a must

I have saved one of the easiest and many efficient ways to raise your Facebook fans for last, as it is alone that it’s not free.

Facebook provides a self-service ad platform which you can use either to raise your group of fans (market page), boost your posts, get more leads, increase conversions or execute a amount of other actions (as shown from the image above).

The procedure is fairly easy and straightforward. Basically you decide on a website you have, select your goal (market page), select your audience (according to country, age, other demographics and interests) and then set your everyday budget and duration.

The cost per campaign is dependent upon numerous factors. The simplest way to assess if Facebook ads is a good means to fix raise your group of fans, would be to manage a pilot campaign for two days.

Spend $10-$20 dollars every day and run the campaigns for the fixed duration (no less than a week). Towards the end, it is possible to decide if the fee per like is a thing you happen to be ready to buy.

I had great results with Facebook ads both for my websites as well as client websites and I run campaigns monthly (stay) to improve my facebook likes.

It should be noted by investing in Facebook ads you don’t buy likes but views. Many people feel that that which you buy is Facebook likes but actually you spend Facebook to indicate your ad to more Facebook users.

If what you will be advertising is interesting, then the best way to will hit etc button so spend an afternoon and look at the message you wish to display inside your ad as well as the image to utilize.

Conclusion

Having a large amount of Facebook fans on your own business pages is very important for credibility and social promotion purposes.

If this wasn’t important in the initial place, then nobody would care along with the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.

Once you are doing the mandatory optimizations on your business page (steps 1 and a pair of above), then your easiest way to get additional followers is by using Facebook ads. Along with some A/B testing you may get to 10,000 fans without having over $1,000 (spread into a period of months).

Once you are doing everything properly and given that you’ve got a great services or products, it is possible to increase your fans to 100,000+ like Used to with all the Facebook Page of my fitness blog.