Exactly how to really get your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate having a real example the way to get over 10,000 fans on the Facebook business page.

Facebook will be the king of social networking sites with more than 1.79 billion active users monthly (Updated December 2016). It really is used by over 60% of Web users Worldwide in fact it is a fantastic tool for promoting a service or product, finding clients or gaining more loyal readers (followers).

To utilize this for business purposes, you must have lots of fans (followers) on the Facebook business page. Let’s see below why having many Facebook fans is vital.

What will be the significance about having many Facebook fans on the business page?

It indicates popularity – It’s understandable how the variety of fans reveals how popular a website is. A business business page with 100,000 followers is a lot more popular than the usual page with 1,000 fans and this creates a variety of other benefits (described below).

It indicates trust – If you can’t see the relationship between Facebook fans and business trust, are thinking about how the US State Department spent $630,000 to boost their Facebook Fans from 100,000 to two million in the years 2011-2012 (See related post from marketingland).

Why did edge in the game? Because in today’s World a prosperous business, website or blog needs to have lots of Facebook fans. Five Years ago this did not issue in the Twenty-first century, social proof is vital.

More fans, more visits – The harder fans you have, the harder will be the amount of people that can call at your posts within their timeline and perhaps see your website.

While this is true, it ought to be noted that not your entire fans will see your content.

As already explained in a previous post, How to boost your Facebook Page Organic Reach, just a small portion of the followers (only 4 percent) will see your status updates.

This number may differ, what is vital to comprehend now, is that if you have 10,000 fans and also you post a fresh update, it’ll be seen organically by the max of 300-400 people.

It’s best for SEO as well – Although officially The search engines do not admit that social networking is a ranking factor, many studies demonstrate that popular websites on Facebook are more inclined to perform better in search, these days quite popular websites (additional circumstances being equal).

How to visit from 0 to 10,000 Facebook fans

Now that you’re believing that using a lots of Facebook fans is vital for the website and business, let’s see step-by-step the way to range from 0 to 10,000 fans.

Note: These are the basic identical steps I followed to boost the facebook followers of my fitness blog’s facebook page. Currently the page has over 100K fans and it continous to develop organically.

Step 1: First suggestion – you must have a Facebook business page

It may sound silly for your experienced but also for beginners to social networking this is new things: A private Facebook page is different from a business page.

If you would like to have friends on Facebook to share with you your holiday photos you’ll need to generate a personal page though if you want to have fans and followers for the website or business you’ll need to generate a Facebook business page.

So, the first step is usually to make sure that you develop a Facebook business page and also the second step is usually to make sure that your page is properly optimized.

Step 2: Optimize your Facebook business page

When we talk about Facebook business page optimization we mean selecting a friendly page title (username), writing a catchy description (in the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) and naturally posting interesting content – this is the most significant optimization tip of.

The excellence of the content posted on the Facebook business page will likely determine it’s failure or success.

Having an optimized Facebook page makes it much easier to draw new fans or even more likes from ads as we will see below.

Step 3: Reap the benefits of your personal Facebook account

I mentioned in 1 above you will want to possess a business page and never an individual page, nevertheless, you still need to provide an active personal facebook account.

Here is the reason:

After you post an update on the business page, one of the ways to boost exposure and likes, is usually to share that post on the personal page at the same time.

People you have as friends on the personal page are more inclined to ‘like’ and ‘interact’ with the post shared from the business page and will also raise the engagement factor of the posts.

As an effect, facebook can have your content to more fans (organically).

So, one of the ways to boost the amount of folks that view your content and go beyond the 4% of you fan base is usually to share and promote the post on the personal page.

It is obvious how the more variety of friends the bigger could be the visibility in the post.

Also, ensure that you invite your entire existing friends (and a) to enjoy your Facebook business page. Make it happen each time you obtain a new ‘friend’.

Step 4: Add some Facebook Like box on the website

This is again social internet marketing 101 nevertheless, you need to have the Facebook like box on the website for several reasons:

#1 – It’s ways to associate your site with the Facebook business page. Quite simply it’s a way to ‘tell’ engines like google until this is the official Facebook business page.

#2 – When you’re getting lots of fans, this is something ought to be proud off and something to show for your users (as explained above therefore popularity, trust and social proof).

#3 – It’s a good way to increase your fan base organically. Your readers can follow your site by clicking such button without needing to check out Facebook.

Hint: For max results, set the LIKE box above fold (for the sidebar).

Hint 2: You can even popup etc box to new users (for example, once they spend 60 seconds over a page, once they scroll into the bottom or once they make an effort to leave your page – even though this is effective in terms of getting new likes, you need to be careful not to allow it to be too distracting for the users.)

Step 5: Follow these suggestions to increase post engagement

So far, we have created an optimized Facebook business page, added friends to our personal Facebook page and placed etc box in a prominent position on our website.

The next natural step is usually to start sharing prepared to keep the fans happy and maybe find a way to convert them from fans > site visitors > customers.

Some simple rules to check out that can raise the user engagement along with your facebook business page:

#1 – Share relevant content: Share content that your particular fans count on seeing with your page. As an example, if your web site is about Social networking, share content associated with social networking and never about sports or some different you could possibly like. Should your users need to read sports news, they are fully aware how to locate them.

#2 – Don’t forget that they can follow your company page to acquire updates concerning your website (and niche) and never concerning your social gatherings: If you need to get social, then takes place personal Facebook page, your company page is approximately your site.

#3 – As a rule thumb, I prefer my business page to share with you content from my niche only, basically must share a thing that is not associated with my niche, I prefer my own page.

#4 – Don’t be too promotional: Sharing promotional content (constantly) on the Facebook page will drive your fans away. When you have an offer to share with you or something like that which may benefit your fans, you can do this but don’t overdo it.

Try to post interesting, shareable content that is certainly associated with your niche, of course this won’t come straight from your site. Keep a balance between promotional and content that your particular followers might choose to read.

Step 6: Share intriguing and good quality content (not only links)

I made some tests about the impact of descriptions when you are conducting a Facebook update determined out that Facebook posts with ‘lists’ read more likes than posts with simply links. Let me offer you an example to understand what What i’m saying is.

When you would like to share a blog post from the website on Facebook, put forth Facebook status updates and go into the webpage URL. It looks something similar to this:

You can share this post without adding any extra information. Should your title and images are great, you will definately get a number of likes based on the time you create the post, variety of fans etc.

If one another hand, you enrich this page with the addition of additional information and particularly a subscriber base, then other things being equal, you’re prone to gain in likes and shares.

For me as a result sense because people that see a title and image within their timeline may well not ‘Like It’ because it provides no value for them (don’t forget how the average user is assigned hundreds of postings within their timeline every time they login to Facebook).

On another hand when you provide them with valuable, good quality and easy to see information (like a list), they are going to click on the LIKE button because they read something helpful without needing to leave their timeline.

Note: It’s a known fact that individuals have a propensity of LIKING a blog post without reading it so provide them with top reasons to do this; your site visits may well not increase nevertheless the engagement factor of the posts will rise.

Step 7: Share images, videos and emotions

If you are taking a review of many of the most popular Facebook pages, you will recognize that they generally tend to share with you images, videos, infographics, charts etc, together with their usual text only postings.

This type of content gets more likes and shares and consequently the page gets more fans and followers.

In a recent study by Buzzsumo, they identified how the most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to get more fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to check out your page. Several suggestions to consider:

Quality updates – Here is the best incentive you’ll be able to lengthy users. Before posting anything on the page, you should be sure that it provides value for your audience. If you do this consistently, you existing followers will share it using their friends and will also get more users.

Run a competition – Many sites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is usually to LIKE the page first. There are various tools to do this but are thinking about that if you don’t possess a known brand this many ‘t be so successful.

Content upgrades – In case you have a blog, you should use ask users to love your page to obtain an new version of the post. This implies extra tools but it is something worth trying out.

Step 9: You have to promote your own content and page

When you develop your company page don’t expect it will magically get a huge number of fans. In addition to the tips outlined above, you also have in promoting your company page in places other than Facebook.

A few suggestions to take into account that helped my case:

Promote in other social networking networks – In case you have accounts to social networking channels e.g. Google+, Pinterest etc. you’ll be able to periodically ask your followers to sign up yourself on Facebook at the same time. Be polite and show them the advantages from the process.

Promote in Twitter – Besides posting concerning your Facebook page on other social networking networks, you’ll be able to make the most of twitter’s interactive features.

When you recruit a new twitter follower, send them a personal (personalized) message and enquire of these to follow yourself on facebook (both your personal and business pages).

This method eventhough it ‘s time consuming, (Used to it manually and never using any tools) it can produce fantastic results.

Promote with your newsletter – In case you have a newsletter or if you talk with your readers via email, ensure that you you can keep them follow your Facebook page.

Do not only write the FB URL through your signature but Question them politely to love your company page.

Step 10: Facebook ads is a must

I have saved one of many easiest and many efficient ways to enhance your Facebook fans for last, because it is the only one that it’s not free.

Facebook provides a self-service ad platform that can be used to either enhance your fan base (promote your page), improve your posts, get more leads, increase conversions or perform variety of other actions (as shown in the image above).

The procedure is quite simple and easy straightforward. Basically you choose a page you own, select your ultimate goal (promote your page), select your audience (determined by country, age, other demographics and interests) and then set your day-to-day budget and duration.

The cost per campaign depends upon a number of factors. The ultimate way to assess if Facebook ads is a superb means to fix enhance your fan base, is usually to chance a pilot campaign for a few days.

Spend $10-$20 dollars daily and run the campaigns for a fixed duration (at the very least every week). By the end, you’ll be able to evaluate if the price per like is a thing you’re ready to pay for.

I had great outcomes with Facebook ads both for my websites and then for client websites and i also run campaigns every month (during their visit) to improve my facebook likes.

It ought to be noted by purchasing Facebook ads you don’t buy likes but views. Many individuals think that everything you pay for is Facebook likes but actually you pay Facebook to show your ad to more Facebook users.

If what you will be advertising is interesting, then the best way to will hit etc button so invest some time and consider the message you would like to display with your ad and also the image to work with.

Conclusion

Having a major variety of Facebook fans on the business pages is essential for credibility and social promotion purposes.

If this wasn’t essential in the ultimate place, then nobody would care and also the US State Department wouldn’t need to spend $630 thousands for Facebook campaigns.

Once you are doing the required optimizations for your business page (steps 1 and a pair of above), then your easiest method to get more followers is to use Facebook ads. With a bit of A/B testing you can get to 10,000 fans without having over $1,000 (spread into a amount of months).

Once you are doing everything properly and so long as you have a great service or product, you’ll be able to increase your fans to 100,000+ like Used to with the Facebook Page of my fitness blog.