If you are spending hours fixing your business, and never having the results you need, you may have a small business process or two that’s broken and requires fixing.
Most business people I come across have the ability to exactly the same types of problem. Their Continue is either broken or non-existent. In addition they would not have a system in position because of these ways to work accordingly.
let’s quickly start where you started. I am not likely to really enter into what your doing wrong and what’s no longer working, that’s simply redundant I’ll only talk about what works as a result of limited space to be able to start making consistent and predictable results.
First it is vital to know the different types of media platforms most business people use try to market their product or services.
These media channels exist online along with offline and I’ll name only a few of the more recognized, so you will have a general understanding.
Some Online media channels are:
-YouTube
-PPC (pay per click)
Offline Media Contain:
-Newspaper Advertising
-Direct Mail
-Magazines
-Trade Shows
-etc…
You obtain the idea.
Like a company owner I will bet that you’re operating on a one dimensional basis which is very limiting with regards to gaining a trusted subscriber base.
The greater media you can use effectively the more successful your operations will end up. Key term “Effectively”….
However Let’s not go jumping into any and every media platform believing that the more you apply the better chances you’ve got for success.
It won’t for exactly the same broken system to multiple media channels You’ll fail and you will probably fail miserably.
The key is to repair your broken processes or else you will have exactly the same results will all the media channels you advertise on.
How can you Repair it.
You can find 3 components that all businesses must have in position in order to have a conssistent flow of new leads and clients.
Component 1 ~ You must first first, have a compelling offer to attact your ideal customer.
Go ahead and steer clear of how to get leads your main goal as a company owner is always to solve problems by presenting solutions to a targeted customer.
Your advertisements should speak directly to the perfect client giving them an obvious treatment for an issue that they’re experiencing. No exceptions to the rule.
Component 2 ~ You need a method to capture leads. If you don’t have a system in position for capturing the eye of your prospects prior to trying to market them, you might be way off the mark.
Fix this now! There all kinds of lead capture software out online that can be used I fould contributing Pages are pretty solid have a look. They have a good system for helping business people achieve this.
Component 3 ~ You need a method to telephone your leads. If you think regarding it everything you have ever bought or joined there was clearly a compelling offer to first gain your attention.
When that they had your attention you were followed up with and given more information.
When the offer was at line using what you were trying to find that will solve the immediate problem that the were having, this is when and just whenever you made a decision to get.
Your customers, clients, and prospects are no different.
1. Present a compelling treatment for an issue disguised as an offer
2. capture the lead
3. Followup making the sale.
This can be a really broad overview however i hope this can help one to start thinking inside the right direction as a company owner.
For your Success
-Larry
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