Globally, using mobile phones, smartphones, iPads and tablets for surfing the world wide web is growing within an alarming rate due to its convenience, cost-efficiency, ease. Using mobile phones is closing the digital divide relating to the rich and poor; along with the urban and rural dwellers. All companies are duty-bound to develop websites that are mobile-friendly so that you can reach these mobile users. One way of the process would be to create designs that are understanding of different devices and screen sizes.
What then is responsive web design?
Responsive website design (RWD) is really a technique used in website design to allow webpages react to the screen size, orientation and platform from the device a user is viewing with.
Responsive design include the simple most important factor containing changed the browsing behavior of browsers recently. Such websites are capable of changing from device to device. For instance, if the user switches from the mobile phone into a tablet device, the web site automatically adapts and dynamically fits how big is the screen.
Without delving much into the technicalities associated with designing such websites, the following are the organization important things about responsive design.
User-friendly: Responsive websites are highly liquid and fluid that will make contents change across all screen resolutions and devices. It’s foreground images that scale with the layout to disclose and conceal areas of images on the website. This fluidity causes it to be user-friendly, accessible and exquisite in comparison with conventional websites. Users are able to surf your web site regardless of the environment they are, hence increasing the reach of the business website.
Consolidate business marketing efforts: Google has recommended responsive design as best practice so firms that would not have options at a disadvantage. Is the most widely used global internet search engine, Google explained that responsive websites are simple to crawl and perform favourably in search results.
According to Moz, a well-respected search company in their 2015 Search engine results positioning Factors, 150 marketing professionals dedicated to SEO were surveyed along with the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness inside the Ranking Factors report.
With all this knowledge, we can safely say for sure that creating a responsive website will help augment marketing efforts of organizations to achieve their business objectives.
Economical: Using desktop or laptops is usually higher priced and/or inconvenient than using mobile phones. Mobile phones offer quick and easy entry to information about the move. Responsive websites are thus cost effective for users who spend little to no time in an office space.
For businesses, the responsive website design reduces design and development costs as they do not ought to develop different websites many different devices. Additionally, businesses helps you to save money on maintenance costs because they will likely be centering on only 1 website.
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