Globally, the use of mobiles, smartphones, iPads and tablets for surfing the world wide web is growing with an alarming rate due to its convenience, cost-efficiency, comfort and ease. The usage of mobile phones is closing a digital divide involving the rich and poor; and the urban and rural dwellers. Every business are duty-bound to produce websites that are mobile-friendly to be able to reach these mobile users. One way of doing so is to create designs that are responsive to different devices and screen sizes.
What then is responsive web design?
Responsive web design (RWD) can be a technique used in web design allowing webpages react to the display size, orientation and platform in the device a user is viewing with.
Responsive design would be the simple the first thing that has changed the browsing behavior of browsers in recent times. Such websites are capable of changing from device to device. For example, if your user switches coming from a cellphone with a tablet device, your website automatically adapts and dynamically fits how big is the screen.
Without delving much in to the technicalities associated with designing such websites, listed below are the organization great things about responsive design.
User-friendly: Responsive websites are highly liquid and fluid which make contents change across all screen resolutions and devices. It’s got foreground images that scale with all the layout to reveal and hide elements of images over the internet. This fluidity helps it be user-friendly, accessible and delightful when compared to conventional websites. Users are able to surf your internet site whatever the environment they end up, hence helping the reach of the business website.
Consolidate business marketing efforts: Google has recommended graphic designer as well practice so companies that will not have options are really missing out. Is the most favored global search engine, Google explained that responsive websites are simple to crawl and perform favourably in search results.
According to Moz, a well-respected search company of their 2015 Search engine results positioning Factors, 150 marketing professionals specializing in SEO were surveyed and the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness within the Ranking Factors report.
Considering this knowledge, we can easily safely say for sure that using a responsive website might help augment marketing efforts of organizations to achieve their business objectives.
Cost effective: Using desktop or laptops is normally more costly and/or inconvenient than using mobile phones. Mobile phones offer quick and easy access to information on the move. Responsive websites are thus cost effective for users who spend little to no in time a workplace.
For businesses, the responsive web design reduces design and development costs they do not must develop different websites for various devices. Additionally, businesses preserves money on maintenance costs because they will likely be concentrating on only one website.
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