Globally, the application of mobile phones, smartphones, iPads and tablets for surfing the internet is increasing within an alarming rate for the convenience, cost-efficiency, ease. The use of mobile phones is closing a digital divide involving the rich and poor; and also the urban and rural dwellers. All companies are duty-bound to produce websites which can be mobile-friendly in order to reach these mobile users. A way of the process would be to create designs which can be responsive to different devices and screen sizes.
What then is responsive website design?
Responsive website design (RWD) can be a technique used in website design to allow webpages respond to the screen size, orientation and platform from the device a person is viewing with.
Responsive design include the simple the very first thing which has changed the browsing behavior of browsers these days. Such websites are capable of changing from device to device. By way of example, in case a user switches from a cellular phone into a tablet device, the site automatically adapts and dynamically fits how big is the screen.
Without delving much in the technicalities linked to designing such websites, are mainly the business advantages of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that produce contents change across all screen resolutions and devices. It has foreground images that scale with all the layout to disclose and conceal areas of images over the internet. This fluidity makes it user-friendly, accessible and exquisite in comparison with conventional websites. Users can surf your web site regardless of the environment they are, hence helping the reach of one’s business website.
Consolidate business marketing efforts: Google has recommended web design durban as well as practice so businesses that would not have options at a disadvantage. Being the hottest global search engine, Google explained that responsive websites are easy to crawl and perform favourably looking results.
Based on Moz, a well-respected search company of their 2015 Website positioning Factors, 150 marketing professionals devoted to SEO were surveyed and also the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness from the Ranking Factors report.
Considering this knowledge, we are able to safely say definitely that developing a responsive website may help augment marketing efforts of organizations to realize their business objectives.
Cost effective: Using desktop or laptops is often costlier and/or inconvenient than using mobile phones. Mobile phones offer fast and simple entry to info on the move. Responsive websites are thus cost effective for users who spend practically no time in an office space.
For businesses, the responsive website design reduces design and development costs since they don’t must develop different websites for different devices. Additionally, businesses will save you money on maintenance costs since they is going to be centering on only 1 website.
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