Globally, the usage of mobiles, smartphones, iPads and tablets for surfing the internet is increasing within an alarming rate due to the convenience, cost-efficiency, ease and comfort. The usage of cellular devices is closing the digital divide between your rich and poor; and also the urban and rural dwellers. Every business are duty-bound to develop websites which can be mobile-friendly to be able to reach these mobile users. Another way of doing this is to create designs which can be attentive to different devices and screen sizes.
What then is responsive web page design?
Responsive web page design (RWD) can be a technique employed in web page design to allow for webpages answer the screen size, orientation and platform with the device an end user is viewing with.
Responsive design will be the simple the crucial element that has changed the browsing behavior of browsers in recent times. Such websites are capable of changing from device to device. For example, in case a user switches from your cellular phone to some tablet device, the web site automatically adapts and dynamically fits the dimensions of the screen.
Without delving much into the technicalities involved in designing such websites, the following are the business enterprise advantages of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that make contents change across all screen resolutions and devices. It’s got foreground images that scale with all the layout to disclose and hide elements of images over the internet. This fluidity makes it user-friendly, accessible and delightful when compared with conventional websites. Users are able to surf your website regardless of the environment they find themselves, hence enhancing the reach of one’s business website.
Consolidate business marketing efforts: Google has recommended website design the best practice so businesses that do not have options are missing out. Being the hottest global search engine, Google explained that responsive websites are really simple to crawl and perform favourably looking results.
In accordance with Moz, a well-respected search company in their 2015 Website positioning Factors, 150 marketing professionals focusing on SEO were surveyed and also the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness within the Ranking Factors report.
With all this knowledge, we can easily safely say definitely that developing a responsive website can help augment marketing efforts of organizations to attain their business objectives.
Cost-effective: Using desktop or laptops is normally more expensive and/or inconvenient than using cellular devices. Mobile phones offer quick and easy use of info on the move. Responsive websites are thus cost effective for users who spend little to no period in a workplace.
For businesses, the responsive web page design reduces design and development costs as they do not must develop different websites for different devices. Additionally, businesses will save funds on maintenance costs because they will probably be centering on only one website.
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