7 Search engine marketing Trends You should be Aware Of

1. SOCIAL CONTENT WILL GAIN PROMINENCE

Increasingly more social media marketing content indexed on the search engines and other popular search engines like yahoo, blurring the lines between ‘web’ and ‘social media’ SEO strategies.


76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to further improve and support SEO Links to social media marketing networks leads to how search engines like yahoo understand your internet site is credible and relevant.

2. VIDEOS WILL STILL RULE

In 2015 marketers used video being a powerful tool to operate a vehicle their digital and top 10 seo efforts. In 2016 expect more businesses to embrace the excitement, and employ videos to capture new audiences.

80% of video. Results that relate in SERPs are from YouTube

Videos get 50X better organic pr online when compared with against plain, static text results.

Video searches receive 41% higher click-through rate a when compared with plain, static text content

3. MOBILE OPTIMIZATION WILL BECOME CRUCIAL

Today people make use of a selection of devices to get into content. Tablets, smartphones, laptops, phones and even watches have become standard tools to browse web. Engines like google know this and so they reward websites that appear to be good on all devices.

Google now gives mobile friendly sites a ranking boost on mobile searches.

95% smartphone users have searched for local info.

Mobile search is up 43% year on year.

Over 1.2 billion people connect to the web using their cellular devices.

4 out of 5 consumers use smartphones to buy.

4. VOICE SEARCH FUNCTION A MUST

Voice search is easily transforming into a huge part of mobile usage and it has elevated this of typing keywords to own looking query. But this shift means your posts must be developed with voice search planned.

60% teens use voice search before the TV

40% adults use voice seek out directions.

5. CONTENT AGGREGATION WILL GET BIGGER & BETTER

As part of your everyone is trying to find content sources that offer each of the relevant information they need in one place. Engines like google have observed this trend and thus content aggregators are becoming very popular within the SERPS.

6. THE CRAZE OF Mobile phone applications WILL GROW

As discussed above, utilization of mobile for web search is on all-time rise and apps just make the job easier. Just few more years and mobile phone applications are sure to overpower desktop and mobile websites.

Mobile apps take into account 52% of them all used on online digital media. (TechCrunch)

Internet reveals that users spend 89% mobile time using apps.

85% of men and women prefer native mobile phone applications to websites. (SearchEngineJournal)

7. Local SEO For being Much more IMPORTANT

Local search is certainly going stronger over time. In 2016 you have to let Google know your location located and just what you might be offering.
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