The future of accounting marketing will be here. The emergence of the Internet as a possible information source and marketplace has evolved the way in which prospective buyers approach the buying process. Previously, executives would tap their existing network to obtain a referral from your colleague or associate. Description of how the can speak to the net to conduct homework and find a supplier that could fall outside their business network. The brand new the fact is that warm prospects are searching the web for service providers. The question accounting marketers must ask is what are we doing to address this growing market?
One method of attracting these prospects to your site is Search engine marketing (SEO). SEO is the method of increasing the visibility of a website or webpage through organic or unpaid search results. Although this is a more moderen tactic the requirement for implementation and possibility of new company is thought by many within the accounting marketing field already.
“I think search engine optimization is of skyrocketing importance to a accounting firm’s online strategy,” said Karlye Rowles, Marketing Manager for Schneider Downs, a CPA firm in Pittsburgh and Columbus. “As lots more people visit the Internet to discover providers, businesses that don’t spend money on SEO may miss new company opportunities.”
The outcomes of targeted SEO support this assertion. “In November alone, we’ve got 10 leads directly from our website,” said Katie Tolin, Director of selling for Rea & Associates, a regional CPA firm in Ohio. “They range from an individual searching for assistance with back taxes to a consulting engagement to some local manufacturer who wants a business valuation.”
As executives turn to the net to locate providers, it is necessary that accounting marketers understand how to optimize websites with search engines. The optimization process must become part of the broader online strategy. In case you are unfamiliar with SEO, then make an investment in optimizing your site. The important thing to success with SEO is always to make developing and optimizing new content a priority in daily marketing activities.
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