In line with the FDI policy guidelines, “Marketplace style of e-commerce means providing of the it platform by an e-commerce entity on the digital and electronic network to act as a facilitator between buyer and seller.”
The principle feature of the Marketplace model would be that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give you a platform for purchasers to get which has a large numbers of sellers onboard to acquire a product online. Thus, whenever a product from amazon is bought, you might be actually acquiring it from a registered seller with it. Therefore the product or service is not directly sold by amazon. Here, amazon is just a website platform which facilitates a celebration location for a consumer to meets numerous seller and offer various options and expense levels for any service or product.
Whereas the Inventory-led websites have specialized but limited product range and the serious customers may join to those website for any specific product range, including caratlane.com for precious jewellery, booknest.into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller along with a Level Game
The majority of the marketplace players have anchor sellers on panel, who’re either their subsidiary entities or even a large enterprise who’ve entered into privileged deals with them which assists them offer cheap deals or discounts on the customers. This will likely incorporate a higher discount on products, Free postage, compensation for sales returns etc. The losses incurred on these deals /services are compensated from the Marketplace Player within pre-agreed arrangement.
You regularly realize that some products are available on the site at 40% -60% discounts that is even a hardship on the producer to provide. You regularly realize that there are 40-50 sellers for any buy engineering books but excepting one anchor seller, fat loss to provide such exciting discounts or offers. They even can mask other seller completely and corner almost entire demand for the products, thereby also frustrate these multiple genuine sellers to arrive at the customers making use of their honest pricing offers.
Just about all e-commerce players are saved to the verge of re-discovering their business models and aspire to become profitable sooner. The fact is, none have already been capable of seeing a cent in profit so far. Many big and promising e-commerce and unicorn players have perished due to unsustainable losses and several have already been sold out to other people. Year 2017 would see additional to lock belts and go on to solve this riddle lest they perish within the race on the survival of the fittest.
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