In accordance with the FDI policy guidelines, “Marketplace style of e-commerce means providing of the i . t platform by an e-commerce entity over a digital and electronic network to do something as being a facilitator between buyer and seller.”
The key feature of this marketplace model would be that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give a platform for purchasers to have interaction with a many sellers onboard to acquire a product online. Thus, when a product from amazon is bought, you are actually buying it from a registered seller with it. Consequently the product or service is not directly sold by amazon. Here, amazon is simply a website platform which facilitates a conference area for the consumer to meets many seller and gives various options and expense levels for a product or service.
Whereas the Inventory-led websites have specialized but limited product selection along with the serious customers may join to these website for a specific product selection, for example caratlane.com for precious jewellery, booknest.in to buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller along with a Level Game
Most of the marketplace players have anchor sellers on panel, who’re either their subsidiary entities or perhaps a large enterprise who’ve entered into privileged works with them that helps them offer money saving deals or discounts towards the customers. This could incorporate a higher discount on products, Free freight, compensation for sales returns etc. The losses incurred on these deals /services are compensated from the Marketplace Player under a pre-agreed arrangement.
You frequently see that some products are on the site at 40% -60% discounts that’s even hard for the manufacturer to make available. You frequently see that you will find 40-50 sellers for a buy books online Mumbai but excepting one anchor seller, no one is able to make available such exciting discounts or offers. They even can mask other seller completely and corner almost entire interest in they, thereby also frustrate these multiple genuine sellers to succeed in the customers using honest pricing offers.
Just about all e-commerce players are on the verge of re-discovering their business models and desire to become profitable sooner. The truth is, none are already able to see a cent in profit thus far. Many big and promising e-commerce and unicorn players have perished on account of unsustainable losses and several are already soldout to others. Year 2017 would see a lot more to lock belts and continue to keep solve this riddle lest they perish in the race towards the survival in the fittest.
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